"The site is going to be about information that the agency does itself," L.A. Direct webmaster Simon Says told XBIZ, “when the girls have news, if they're going to events, that kind of news. We don't want to have any gossip mongering. We're not trying to cause any problems or hate mail.
"It's for Joe Public and the industry to see what's going on at L.A. Direct Models."
The site was created and is maintained by L.A. Direct Models owner Derek Hay, webmaster Says and actor-publicist James Bartholet, who is represented by L.A. Direct.
“We are often asked about the day-to-day life of the agency and the models that work here, from production companies and media outlets," Hay said. "We thought this would provide a way to keep industry and fans alike informed of the general goings on at the agency, and points of interest with the models, in an informative and entertaining format."
The official launch date has not been announced.