J$TYLE$ is a longstanding member of the adult Internet industry whose employment history dates back to 1996.
"J$TYLE$ has a wealth of industry knowledge and an energy about him that is no less than contagious, and makes him an absolute force," WTMS, Inc VP of Operations Alyssa Smythe said. "We all look very forward to working with him."
Max Cash CEO and cofounder RB was no less effusive in his praise.
"When Max Cash launched in 1996, J$TLE$ had already established his reputation as a go-to guy in the industry,” RB said. “His wealth of knowledge regarding affiliate relations and content are without equal. I couldn’t be more thrilled to welcome one of my oldest friends in the biz into the family. He’s going to make all Max Cash affiliates a hell of a lot of money."
J$TYLE$' first position of note in the industry was as director of sales and marketing for the Internet Entertainment Group, which originally published the Pam Anderson-Tommy Lee sex tape. He later went on to work at Cybererotica as president for two years, after which he launched several companies of his own.
J$TYLE$ entered the content business in 2003 with the industry's first-ever “Content Blowout,” and launched TheContentStore.com, which he still operates, in early 2004.
J$TYLE$ said he is looking forward to his new position, which he sees as offering him a number of new challenges.
“I’m ecstatic to join forces with Max Cash and to help drive this program to the top of the paysite biz,” J$TYLE$ said. “Max Cash has always maintained a distinguished and well-respected reputation and I’m thrilled to be working with the entire team. There are definitely some big things coming in 2008, so watch out."
J$TYLE$ stressed that his other businesses will continue on, but that his focus and a large part of his passion has shifted.
“Max Cash is going to be the driving force for me this year,” J$TYLE$ added, “but my content business is booming. In fact, I just hired a VP of Sales for The Content Store.
"The thing is, I’ve been looking for a new challenge, and working with Max Cash is the ideal solution. You have no idea how many people have come to me in the last eight years to run a program, and it just never made sense. But I am firmly invested in the success of this program.
“Let’s put it this way. RB made me an offer I couldn’t refuse!”