Raging Stallion Man of Year Steve Cruz Launches Safe Sex Campaign

SAN FRANCISCO — Gay production studio Raging Stallion Studios’ 2008 Man of the Year Steve Cruz has announced the launch of HowIRoll.info. The goal of the site and campaign is to create a conversation that will help stop the spread of HIV and STDs and to keep negative men negative.

Cruz enlisted the help of the STOP AIDS Project of San Francisco to provide useful information to guys so they can make informed decisions in their own sex lives.

In addition to the website, the campaign includes a self-produced public service message that will be distributed on the Raging Stallion label in the early spring. It will also include the “Steve Cruz condom” designed by illustrator Glen Hanson that STOP AIDS Project plans to help distribute free to bars in sex clubs.

Cruz enlisted the help of media sponsors like Unzipped Magazine and NakedSword for this major project, as well as studio support to help spread the word of his new website.

“I wanted to make a difference,” Cruz said. “With sales of bareback movies on the rise, I became concerned that maybe our attitudes toward condom use were becoming too relaxed. Supporters of the bareback industry would say ‘Let adults decide for themselves how to behave.’ And I’d totally agree … but don’t stop there. How can you make informed decisions without the facts?”

Cruz built and maintains the site by himself. Up to this point, all of his efforts have been supported by donations from his fans earned through online auctions of his autographed DVDs and used clothing.

“It’s a humble start, but I am moved by the fact that my fans are what is keeping this alive,” Cruz said. “Because of them I am able to afford my first series of print ads.”

This movement has already exceeded Cruz’s expectations.

“Chi Chi LaRue has endorsed the site and I recently reviewed an endorsement from the San Francisco Department of Health,” he said. “The friends of ‘How I Roll’ are multiplying.”

To read the full Unzipped Magazine interview with Cruz, go to stevecruzxxx.blogspot.com or howirollforum.blogspot.com .

For information on Raging Stallion Studios, visit its website.

For more information on the safe sex campaign, visit howiroll.info.

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

WIFEY Names Serenity Cox Brand Ambassador

Vixen Media Group (VMG) studio imprint WIFEY has named Serenity Cox as its brand ambassador.

Emma Rosie Makes Her TransAngels Debut

Emma Rosie has made her TransAngels debut alongside Zariah Aura in "Trick or Treating Ourselves."

Ohio AG Threatens Action Against 'Major' Adult Sites Over AV Law

Ohio Attorney General Dave Yost announced today that his office is sending "notice of violation" letters to 19 adult websites for failure to comply with the state's recently enacted age verification law.

Transfixed Debuts Bree Miller Drama 'MILF Oasis'

Transfixed has released the Bree Mills-helmed drama “MILF Oasis.”

Sweet Sinner Releases 6th Volume of 'MILF Pact'

Reigning XMAs MILF Performer of the Year Penny Barber stars with Bunny Madison, Katrina Colt, and Little Puck in the sixth volume of "MILLF Pact," from Mile High Media studio imprint Sweet Sinner.

Chaturbate Announces 2025 Music Contest Winners

Chaturbate has revealed the winners of its 2025 music competition.

Hime Marie Leads Latest From Hookup Hotshot

Hime Marie returns to Hookup Hotshot for a new scene featuring Nade Nasty.

2026 XBIZ Exec Awards Pre-Noms Open With Debut of New 'Impact' Honors

XBIZ is pleased to announce that the pre-nomination period for the 2026 XBIZ Exec Awards, the adult industry’s premier career honor, begins today and runs through Oct. 14.

Angelica Heaven Leads Latest From Immoral Productions

Angelica Heaven stars in a new Immoral Productions trilogy alongside Terry Banks, Matt Bird, Rob Hudson, and studio honcho “Porno Dan” Leal.

MYM Rolls Out New Traffic Features for German Creators

German platform MYM has launched a new traffic system for its creators.

Show More