The affiliate program features three paysites with all-gay content presented in vignette-style scenes, similar to the content format made popular with the original Naughty America sites.
“Naughty America has been exploring the gay market as a community, a lifestyle and lucrative business for quite some time,” Naughty America Director of Sales Mark B. told XBIZ.
“Our decision to get into the gay market was not a matter of convincing, more of a matter of when and how,” he said. “We've put together a great team on the production side and the design side, and we feel we understand the gay consumer and it is well represented in our videos and websites.”
Produced by Laura at Naughty America, content for the sites is being directed by renowned gay director Jim Steel. Former performer Sharon Kane is production assistant on the project.
Suite 703 has been in beta testing for the last several weeks with a limited number of affiliates. According to Mark B., response has been enthusiastic.
“So far our affiliates love the sites. The conversions and the content value are ridiculously high. We've heard nothing but good things and praise,” he said.
Although Naughty America’s content has traditionally been geared toward a younger demographic, Mark B. says that Suite 703 should have wide-ranging appeal for the gay consumer.
“Suite 703 is content that is masculine, sexy and stimulating for all gay adult males,” he said. “We do not have a specific demographic in the gay market we are trying to appeal to.
“Our fantasy-based programming taps into the desires of gay men everywhere — sexual fantasies we can all relate to,” he added. “Suite 703 is the place where gay men can come to satisfy their sexual appetites.”
Webmasters that are Naughty America affiliates can contact the company and have the Suite 703 program added to their account.