X-Play coproducer Jeff Mullen said that the company had held off on VOD sale for a while to allow brick-and-mortar and online stores a chance to rack up DVD sales.
"I think that 'Not the Bradys XXX' will perform wonderfully to an entirely fresh online audience," Mullen said.
James Cybert, director of business development at HotMovies.com, said that X-Play represents best of the newest generation of adult studios, and following the slew of mainstream exposure the film has received on shows Entertainment Tonight and The Insider, Mullen is sure the film will do wonderful sales online.
"We are ecstatic and proud to be the only VOD site to feature 'Not the Bradys XXX,' and we look forward to a long and mutually rewarding partnership with X-Play," Cybert said.
Mullen said that more classic-TV spoofs are on the way, and X-Play will release "Not Bewitched XXX," a "Beverly Hillbillies" spoof, a "Partridge Family" parody and even possibly a musical-spinoff of teeny-bopper hit "High School Musical."
“We’re going to get great marketing support from Hot Movies and that’s why we made this deal for our little 'Brady Bunch' porno,” Mullen concluded.