Playboy Places Bet on Mobile Games

AGOURA HILLS, Calif. — THQ Wireless Inc. has been tapped to exclusively develop Playboy-branded mobile games.

The multiyear agreement announced Wednesday covers the development and publishing rights to non-nude mobile games featuring bikini-clad Playmates.

The first title, “Playboy Games: Pool Party,” is scheduled to launch in the summer worldwide.

Ed Lang, senior vice president of mobile at Playboy Media Group, said that adult giant has high hopes on wireless entertainment.

”Given the growth of the mobile industry, we’re excited to join THQ Wireless in offering this next-generation form of entertainment to consumers," he said. “The number of Playboy fans around the world has never been greater and that popularity is reflected in the growing sales of Playboy-branded products and services.”

Developed by THQ’s Universomo division, “Playboy Games: Pool Party” is based on actual events held at the Playboy Mansion and in the Playboy DVD release, “Playmate Playoffs,” hosted by Chuck Woolery.

It will include a set of games depicting animated, bikini-clad Playmates at the Playboy Mansion engaged in poolside water balloon fights, waterslide slaloms and aquatic mechanical bull riding.

“Given the extensive appeal and popularity of the Playboy brand, mobile games based on this license are sure to provide a fun and entertaining experience,” THQ spokesman Adam Comiskey said. “THQ Wireless is ideally positioned to provide engaging games with the hallmark of the Playboy lifestyle.”

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Bodispa Inks Distro Deal With Shunga

Bodispa has signed a distribution deal with Shunga Erotic Art.

EIS Acquires Willie.nl, Willie.be

German wellness group and Satisfyer parent company EIS has acquired Willie.nl and Willie.be.

Orion Expands Cottelli 'Fantasy' Line

Orion Wholesale has added four new lingerie sets to its Cottelli Fantasy collection.

Biird's 'Namii' Highlighted on Bustle

Bustle has featured Biird’s Namii in a roundup about clitoral stimulators.

Blush Expands 'Aria' Collection With 4 New Vibes

Blush has introduced four upgraded versions of vibrators from its Aria collection.

We-Vibe Debuts 'Melt 2' Vibrator, Air Pulse Massager

We-Vibe has introduced its new Melt 2 vibrator/air pulse massager.

Full Circle Expands 'Savage Me' Line of Male Torsos

Full Circle has expanded its line of Savage Me male torsos.

Nalpac, Entrenue Sign Distro Deal With Like A Kitten

Nalpac/Entrenue has inked a deal to distribute Like A Kitten pleasure products.

XBIZ Retreat Reloads Amsterdam Edition, Set for Sept. 2-5

XBIZ Retreat is making its highly anticipated return to Amsterdam, set for Sept. 2–5 at the chic Park Centraal Hotel.

Fantasy Gifts NJ Unveils 'Shave Stix' With Product Launch Event

Sexual wellness retailer Fantasy Gifts NJ introduced its new Shave Stix during a special event at its Lumberton location on April 17.

Show More