“No other adult video, except for the celebrity sex tapes, has sold more than ‘Not The Bradys,’” Mullen said, speaking to XBIZ from the SexZ Pictures/All Media Play booth in Las Vegas.
Co-owner of All Media Play with partner Scott David, Mullen usual tack is to beginning doing promotion for a movie before the first frame is shot, generating a long-sustained media buzz for All Media Play’s projects; now, the success of “Not the Bradys XXX” has bumped Mullen into high gear.
“It’s my Barnum and Bailey-esque ability to create a story,” Mullen said with a smile.
All Media Play recently announced that the company’s next project would be a “Partridge Family” parody, but according to Mullen, a sequel to “Not the Bradys XXX” will go into production first. He said also there was a high probability of cameo appearances by members of the original mainstream TV program’s cast, though he did not name exactly who might appear in the adult sequel.
As for the “Partridge Family” send-up, Mullen tossed out the idea of actor Danny Bonaduce making an appearance in the hardcore version.
Bonaduce, who played Danny Partridge in the original mainstream TV show, has attended a few adult industry events, even stripping down to his underwear on one red carpet, according to Mullen.
“I wouldn’t put it past the great [director] Will Ryder to get Danny Bonaduce for the movie,” Mullen said.
Mullen said also that after the “Not the Bradys XXX” sequel and the “Partridge Family” project, All Media Play will follow with another TV parody and go into production on a “Bewitched” adult title, based on the late ‘60’s television comedy. The video will be co-produced by adult multimedia company Adam and Eve.
Mullen, who is an accomplished composer, has also almost completed work on the script and score of an adult production based on Disney’s runaway hit “High School Musical.”
The projects are meant to be “fun, goofy blockbusters,” he said, crediting the success of “Not the Bradys XXX” to consumers that might not normally purchase an adult DVD being lured by the retro marketing appeal of tying into ‘70s sit-coms or other non-adult themes.
He said also that 2008 will be All Media Play’s biggest year ever.
“Scott David and I are a full-fledged studio from beginning to end, from production all the way to the marketing,” Mullen said. “There’s such a glut of content that if you can create something special, you will always be in demand.”
