Playboy Reports Increase in Revenue

CHICAGO —Playboy Enterprises, in its third quarter financial statement reported an increase in revenue from the same period last year. For the quarter ending on Sept. 30, net income totaled $2.6 million, or $0.08 per share, compared to $1.1 million, or $0.03 per share for the same period last year.

Overall, revenue remained nearly level for the first three quarters of the year, at $82.8 million, compared to $82.3 million during the same time period in 2006.

Playboy CEO Christie Hefner said that the figures indicate trends the company had seen throughout 2007, and that increases in revenue were due to Playboy’s licensing business and its ability to drive profits.

"We believe that these same dynamics will continue for the remainder of the year,” Hefner said. “We are again raising guidance for the licensing group, as we now anticipate that 2007 segment income — excluding original art sales — will be up 25 to 30 percent compared to last year.

“Given the continued success of the Playboy venues at the Palms Casino Resort in Las Vegas, the reception to our first store in Europe, which opened in London in September, and sales of existing product lines, we remain enthusiastic about the ongoing potential of this business,” Hefner said.

Playboy also noted a loss in its publishing group, as well as revenue from domestic TV.

“Publishing group results in the fourth quarter are expected to be in line with the third quarter. In the entertainment group, we believe that the domestic TV business has stabilized, which will contribute to the group reporting segment income in 2007 that is similar to last year," Hefner said.

Playboy’s licensing group showed the biggest gains, increasing 37 percent compared to a 35 percent rise from the same time last year, from $6.3 million from $4.6 million for the third quarter of 2007. The increase in revenue was attributable to a licensing agreement between the Palms Casino Resort, as well as increased sales of consumer goods.

In the entertainment group, international TV revenue increased 15 percent to $14.3 million compared to last year. Domestic television revenues declined to $17.6 million in the 2007 third quarter from $20.5 million last year, caused by a downward adjustment of previously reported revenues, which was based on revised information from a large cable operator.

However, revenue for online and wireless platforms stayed relatively flat, as increases in e-commerce and advertising were offset by decreases in revenue from paysites and mobile platforms, with an overall total of $15.3 million.

The publishing group showed a loss of $1.4 million compared to $800,000 for the same period last year. The loss was attributable to a decrease in subscriptions and newsstand sales, and despite a 4 percent increasing in advertising revenues. A reduction in paper and printing cost somewhat offset losses in this group over the first three quarters of the year.

The company said that it expects fourth quarter advertising revenue to be down 3 percent, compared to last year.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Texas Resumes AV Lawsuit Against Aylo Following SCOTUS Decision

A district court judge in Texas has unfrozen the state’s $1.6 million lawsuit against Aylo for allegedly failing to comply with age verification requirements, Bloomberg Law is reporting.

Nadia Jay Stars in Latest From Brazzers

Nadia Jay stars with Mick Blue in the latest release from Brazzers, titled "Fucking the Bath Voyeur."

Tommy Gunn Reflects on His Legendary Past as He Looks to the Future

Tommy Gunn is wearing an eyepatch. It’s not an homage to the classic "Pirates" porn parody franchise, in which Gunn takes on the Johnny Depp role. The eyepatch is a temporary measure to help him deal with a nerve palsy that came out of nowhere several years ago and affects his vision from time to time. Gunn needs his vision. As one of the adult industry’s longest-serving male stars, he still has plenty to look forward to.

Rocco Siffredi Directs New Rebel Rhyder Showcase

Evil Angel has released Rocco Siffredi’s Rebel Rhyder showcase title, "Rebel Meets Rebel."

JuicyAds Wins Trademark Infringement Case Against Fraudulent Domain

JuicyAds has won its World Intellectual Property Organization (WIPO) case against a website using a similar domain to impersonate the company's site and defraud customers.

Shalina Devine Toplines 'Thr3e #7' From Dorcel

Shalina Devine headlines the latest release from Dorcel, titled "Thr3e #7."

Chloe Amour Headlines 'Unfaithful Betrayal 3' From Bellesa Films

Chloe Amour toplines the third volume of “Unfaithful Betrayal” from Bellesa Films.

Anissa Kate, Jordan Starr Top AEBN for Q2 of 2025

AEBN has published its top-selling stars for the second quarter of 2025, with Anissa Kate landing atop the leaderboard for straight theaters and Jordan Starr heading up the gay rankings.

Misty Addams Makes Her WIFEY Debut

Misty Addams stars with husband Island Boy Brandon and 2024 XMA Europas Male Performer of the Year Christian Clay in the latest release from Vixen Media Group studio imprint WIFEY.

AEBN Reveals Eva Maxim as Top Trans Star for Q2 of 2025

AEBN has published its top trans stars list for the second quarter of 2025, with Eva Maxim landing atop the leaderboard.

Show More