Topco Director of Product Development Autumn O’Bryan told XBIZ that the company approached Gunn with the concept because of his strong reputation within the industry and his solid fan base.
"Molding him was an easy choice," O'Byran said, following by saying that Topco has a "handful" of toys planned for the Gunn collection.
O'Bryan said that Gunn has provided very valuable input with regards to his collection and its look. The final collection, to be released in late Spring, will be a part of Topco's popular Wildfire Celebrity Series, joining stars Joanna Angel, Memphis Monroe and Peter North.
Topco CEO Scott Tucker told XBIZ that the company is excited to have Gunn join Topco as its latest contract model and looks forward to a very productive season.
"He has a great image and an outstanding reputation," Tucker said. "With the recent molding, we are now ‘locked and loaded’ to make several Tommy Gunn toys in the near future.”
Desiree Duffie, Topco's director of marketing and public relations, said that the company has other adult-star-branded toy lines in the works, but neither she nor O'Bryan could reveal details.
"As you know, Topco Sales is known for having an entire family of brands under our name," Duffie told XBIZ. "Over the past 35 years we have worked with some of the biggest names in the business and offering brand extension to names like Danni.com, Jill Kelly, Lexington Steele and numerous others. It is something that we are renowned for."