As DVD sales decrease, adult retail stores are going to have to start diversifying in what they offer to customers, an ASB representative said, so the 3-year-old magazine now includes new sections.
The sections include: The Dressing Room (lingerie and apparel), The Smoking Section (smoke products and accessories), The Virtual Storefront (the Internet and your store) and The Retail Edge (advice from the industry’s top marketing experts).
The latest issue also includes the Top 10 complaints (and suggestions) that adult store owners and buyers have regarding the ways that distributors and manufacturers pitch their products. The magazine interviewed more than 25 store buyers (who collectively buy more than $40 million in product every year).
Peekay President Phyllis Heppenstall said of the article: “You guys are really ballsy to do this article.”
For more information, visit ASBmagazine.com.
