N.J. Legislature Pushes Ahead With Online Dating Bill

TRENTON, N.J. — The New Jersey state Legislature Monday pushed forward a bill designed to improve the safety of online dating sites, even as some of the legislation’s supporters conceded that the measure was flawed.

The Internet Dating Safety Act, sponsored by Assemblywoman Linda Greenstein, D-Mercer, would require dating sites to “provide safety awareness notification that includes, at minimum, a list and description of safety measures reasonably designed to increase awareness of safer dating practices as determined by the service,” and to disclose whether the site performs criminal background checks on its members.

Sites that do not conduct criminal background checks would be required under the law to “disclose, clearly and conspicuously, to all New Jersey members that the Internet dating service does not conduct criminal background screenings.”

Sites that do conduct criminal background checks on members would not only be required to disclose that fact, such a site also would be required to state whether it has “a policy allowing a member who has been identified as having a criminal conviction to have access to its service to communicate with any New Jersey member,” and to provide safety notices stating that “criminal background screenings are not foolproof.”

The required safety notices would include warnings that criminal background checks “may give members a false sense of security [and] are not a perfect safety solution, that criminals may circumvent even the most sophisticated search technology, that not all criminal records are public in all states and not all databases are up to date, that only publicly available convictions are included in the screening, and that screenings do not cover other types of convictions or arrests or any convictions from foreign countries.”

Speaking with reporters this week, Greenstein conceded that the bill is not the ideal solution to the problem of dating site safety.

“There’s definitely possibilities for this to fail,” Greenstein said.

Adult industry attorney Lawrence Walters called the bill “a feel-good solution,” and said that while well intentioned, the legislation would have little effect if it is passed.

“The legislature expects that the dating sites will all rush to start performing background checks, because customers are going to flock to the dating sites that perform the checks,” Walters said. “This is a misunderstanding of the market — especially of the youth who are the heaviest users of social networking and dating sites, and the culture that gave rise to the social networking phenomenon. In all likelihood, the law wouldn’t make much of a difference in terms of what dating sites people join and use.”

Walters said that the bill could raise some 1st Amendment concerns, as the safety notices that dating sites would be required to post could be construed as “forced speech,” but added that due to some well-publicized murders and other crimes that involved perpetrators and victims who met online, the state probably could persuasively argue that a compelling government interest would be served by mandating the safety notices.

Dating site operators interviewed by the Associated Press echoed Walters' point about the bill’s potential efficacy.

“It’s ineffective and bad for consumers,” said Marshall Dye, an attorney for Match.com.

“This bill really does more harm than good,” added Bill Ashworth, the director of state government affairs for Yahoo.

Greenstein and representatives of companies that operate dating sites are slated to meet to discuss changes to the bill, but the N.J. state Legislature’s Law and Public Safety Committee Monday voted to send the bill to the full assembly, anyway.

Assemblyman Gordon Johnson, D-Bergen, who serves as chairman of the Law and Public Safety Committee, defended the bill as a positive step forward in improving dating site safety, despite its flaws.

“We are charged with protecting the safety of the public we serve and this bill is a major step, even though it’s not the perfect bill,” Johnson said.

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

FSC Summit Event Schedule Announced

Free Speech Coalition (FSC) has revealed its slate of networking events and symposiums for its annual summit, set for January 15 during XBIZ 2026.

Pornhub Releases 2025 'Year in Review' Report

Pornhub has released its “Year in Review Insights” report for 2025, the 12th edition of the site’s annual statistics, data analysis, and infographic initiative.

Washington AV Bill Jumps on 'Health Warning' Bandwagon

A new age verification bill in the Washington state legislature would require adult sites to post notices warning users of alleged health risks, despite a previous federal court ruling against such requirements.

BranditScan Launches '25 Days of Christmas' Promo

BranditScan has launched its 25 Days of Christmas promotion.

MelRose Michaels Named Host of Online Industry Edition of XBIZ Honors

Performer and entrepreneur MelRose Michaels will MC the online industry edition of the 2026 XBIZ Honors, set for Wednesday, Jan. 14, at the Kimpton Everly Hotel in Hollywood.

Irish Regulator: EU States to Ramp Up AV Enforcement for Smaller Sites

A representative of Irish media regulator Coimisiún na Meán told legislators that Ireland and other EU states are preparing to expand enforcement of age verification regulations to include smaller adult sites, British newspaper The Times is reporting.

Sansyl Group Acquires Blue Donkey Media

Sansyl Group, parent company of AdultPrime Network, has acquired Blue Donkey Media B.V., owner of Dutch adult site Meiden van Holland, among several other erotic websites and television channels.

Pineapple Support to Hold Mental Health Summit

The annual Pineapple Support Mental Health Summit is taking place Dec. 15-17.

Ofcom Fines AVS Group $1.3 Million for AV Noncompliance

U.K. media regulator Ofcom on Wednesday imposed a penalty of one million pounds, or approximately $1.3 million, on AVS Group Ltd. after an investigation concluded that the company had failed to implement robust age checks on 18 adult websites.

Updated: Aylo to Help Test EU Age Verification App

Pornhub parent company Aylo plans to participate in the European Commission’s pilot program for its “white label” age verification app, a spokesperson for the company has confirmed.

Show More