Dot-Mobi Premium Online Auction Concluded

CYBERSPACE — Online domain marketplace Sedo.com hosted its second auction of dot-mobi “premium” domain names last week. Bidders from 32 countries took place in the auction and $760,000 in revenue was generated by the sale.

The top-level domain .mobi, was approved by nonprofit ICANN and is dedicated to delivering content via the mobile web. Several major high-tech corporations and telecoms, including Google, Microsoft, Nokia, Samsung, Ericsson, Vodafone and T-Mobile, among others, have financially backed the domain.

Various high-profile domain names were sold at big-ticket prices, from a list of 5,000 common words including dating.mobi, which sold for $73,000; adult.mobi went for $30,000; and motels.mobi at $47,000.

The auction was the second in a series of three.

The first dot-mobi auction was held in September 2006 and drew several six-figure bids for names like flowers.mobi ($200,000) and fun.mobi ($100,000).

The third and final auction is scheduled to take place Nov. 28-Dec 5. Sedo.com is the first company to market domain names through an auction-style format, as opposed to the traditional method of first-come, first-served.

“After the tremendous success of the first dot-mobi auction, we had high expectations for the second auction as it featured premium domains in top verticals including real estate, automotive and dating,” Sedo CEO Tim Schumacher said. “There was never a doubt that this auction would generate even greater interest than the first, and the best is yet to come when the third dot-mobi auction kicks off later this month.”

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Op-Ed: The Guardian's XBIZ Amsterdam Podcast Dismisses Creators' Experiences

British newspaper The Guardian’s podcast coverage of XBIZ Amsterdam 2025 purports to investigate the power dynamics of today’s online adult industry. Instead, it ignores creators’ voices, airs tired and outdated preconceptions about the business, and rehashes the unsupported claims of anti-pornography crusaders.

Exsens, Success Systems Partner for 'Independent Resellers' Campaign

Wellness brand Exsens and marketing firm Success Systems have partnered for an independent resellers campaign.

XR Brands Debuts 'Elektra Rechargeable Violet Wand' From 'Master Series' Line

XR Brands has introduced the Elektra rechargeable violet wand from its Master Series collection.

Eva Maxim, BranditScan Launch 'Killer' Promo

Eva Maxim and BranditScan have partnered for the Killer Creator Giveaway promotion.

Blush Debuts 2 New Vibes From 'Temptasia' Collection

Blush has introduced two new vibrators from its Temptasia collection.

Nobü Expands 'Essentials' Collection

Nobü is expanding its Essentials collection with two new vibrators.

Orion Debuts 'Bendable Dual Stimulator' Vibe From Black Velvets Line

Orion Wholesale has expanded its Black Velvets collection with its new Bendable Dual Stimulator vibrator.

2026 XBIZ Exec Awards Nominees for Online Industry Announced

XBIZ is pleased to announce the nominees for the online industry edition of the 2026 XBIZ Exec Awards, set to be presented as part of the annual XBIZ Honors ceremony on Wednesday, Jan. 14 in conjunction with the XBIZ 2026 digital media conference.

2026 XBIZ Exec Awards Nominees for Retail Industry Announced

XBIZ is pleased to announce the nominees for the retail industry edition of the 2026 XBIZ Exec Awards, set to be presented as part of the annual XBIZ Honors ceremony, presented by SVAKOM and Kaotik Labs, on Sunday, Jan. 11, in conjunction with the pleasure products trade show XBIZ Expo.

GutDolls Launches Brand Ambassador Program

German pleasure brand GutDolls has announced the launch of its global Brand Ambassador Program (GutDolls Botschafter Programm).

Show More