The holiday-themed promo is 48-feet high by 32-feet wide and towers above 48th Street and 7th Avenue.
Vivid contract stars Savanna Samson, Briana Banks, Monique Alexander, Lanny Barby and Sunny Leone are pictured against a blue and white backdrop of snowflakes, wrapped with holiday ribbon, with each actress wearing a tiny white bikini.
“Our girls are internationally famous and we decided that this year, instead of promoting one of our titles, we would show them off in glamorous poses as a giant holiday greeting to their fans.
"We know that many visitors to Times Square are from different countries and from all across the U.S. and we thought they would enjoy seeing a familiar beautiful face and body,” Vivid co-chairman Steven Hirsch said.
