COLT Men Wear AussieBum Clothing in ‘Hawai’i’

SAN FRANCISCO — Gay production company COLT Studio Group has announced a cobranding partnership with mainstream men’s sportswear company AussieBum. COLT men Gage Weston and Mitch Branson wear AussieBum swimwear in COLT’s latest feature release, “Hawai’i.”

“AussieBum is excited to have supplied COLT with the AussieBum swimsuits for their COLT Men to wear during their Hawaiian movie,” AussieBum President Sean Ashby said. “It further demonstrates our desire to be part of the gay community in every respect.”

Launched in 2001, the clothing company started as a swimwear designer, eventually branching into underwear for men in 2004. The company also has added leisurewear, loungewear and accessories.

COLT President John Rutherford was enthusiastic about the opportunity for the two brands to be featured together, with the studio’s exclusive models showcasing clothes for the gay market, as well as adding mainstream appeal to COLT’s new movie.

“COLT Men and the COLT movies they appear in have long been known for the industry’s highest quality and the pinnacle of masculine erotica. We are very proud to cobrand our long history of the world’s best imagery of the male physique and attach it with another AussieBum. I had no doubt that our two brands would ‘fit’ as nicely together as they did and our products certainly looked good on big, muscled COLT Men’s rumps.”

“Hawai’i” is currently available at COLTStudioGroup.com, and the company recently relaunched their flagship site, as well as their affiliate site COLTCash.com.

In addition, the studio also hosts solo men sites for their exclusive models, including CarloMassi.com, AdamChamp.com, GageWeston.com, LukeGarrettXXX.com, SkyeWoodsXXX.com, DeanPhoenixXXX.com, MitchBranson.com and DarinHawk.com.

For more information about AussieBum, visit their website or the company’s lifestyle blog on their MySpace page.

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