Pure Play Inks Deal With HellHouse Media

CHATSWORTH, Calif. — Seattle-based adult production company HellHouse Media has signed a distribution deal with Pure Play Media, bringing content with a emphasis on the fetish, BDSM and lesbian genres to the distributor’s catalog of studios and titles.

HellHouse has produced “Dykes in the Dungeon,” “The Girls of Wolfpac” and “Broke Down.” The studio also garnered a nomination for Up and Coming Studio in last February’s XBIZ Industry Awards.

“We are extremely pleased to be working with Pure Play Media, as they have the experience and resources necessary to take our company to the next level,” HellHouse CEO Ty Gonty said. “It gives us the opportunity to focus on content production and acquisition while knowing that our sales and marketing efforts are in great hands. We are very much looking forward to a long-lasting and prosperous relationship with Pure Play.”

The studio also has attracted mainstream media attention from publications such as USA Today, Esquire, WIRED and Forbes with its unusual approach to merchandising, which includes video content and mobile content, as well as videogames offered on their website. The company offers users the opportunity to book BDSM sessions at its dungeon facility. And HellHouse markets also a branded clothing line and an energy drink.

“I’m extremely excited about our deal with HellHouse Media and am very happy to have them on board as a studio partner,” Pure Play CEO Richard Arnold said. “The deal gives us a strong presence in the lesbian market and provides our customers with content that offers an edgy perspective on the bondage, femdom, strap-on and alt niches. "HellHouse does an excellent job of marketing and branding themselves through the mobile market, with viral-marketing on the web and with grassroots promotions via branded clothing and their Pure Pain energy drink.”

For sales information email Bill Rix at bill@pureplaymedia.com.

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Grooby Launches 30th Anniversary Campaign

Grooby is celebrating its 30th anniversary with a showcase campaign featuring 30 of the studio's newest models.

Jade Greene Fronts Latest From MYLF

Jade Greene stars with Axel Haze in the latest release from MYLF series Mom Drips.

Andi Avalon, Selina Bentz Star in Latest Installment of 'Mommy's Girl'

Andi Avalon and Selina Bentz star in the latest installment of the Girlsway series “Mommy’s Girl,” titled “Mistaken Mouthful.”

West Coast Productions Launches New Series 'Black by Popular Demand'

West Coast Productions has debuted its new gonzo series, "Black by Popular Demand," with a scene starring Scarlett Alexis and Chocolate God.

Elizabeth Skylar, Sky Wonderland Star in Mother's Day Release From Elegant Angel

Elizabeth Skylar and Sky Wonderland star with Parker Ambrose in a Mother's Day-themed release from Elegant Angel series "Holiday Hotwife."

Ricky's Room Signs Angel Youngs, Destiny Mira to 1-Year Deals

Angel Youngs and Destiny Mira have each signed non-exclusive, multi-scene contracts for one year with Ricky's Room.

Island Conference Joins ASACP as Media Sponsor

Island Conference has signed on as an in-kind media sponsor for the Association of Sites Advocating Child Protection (ASACP).

Orion Expands 'Cottelli Fantasy' Line

Orion Wholesale has added six new lingerie sets to its Cottelli Fantasy collection.

Lola Valentine Stars in Latest Installment of 'Out of the Family'

Lola Valentine stars with Leo Malone and Annie King in the latest installment of Adult Time series “Out of the Family,” titled “Never Have I Ever… Banged My Stepsis.”

Show More