"We have benchmarked our goals to fall somewhere between our two favorite sites on the eb: TheHun.net and DrudgeReport.com," Xesenta founder and owner Benier Koranache said.
"Before you question the similarity of those two sites, do your homework: Those sites consistently have five times the traffic of, say, Playboy.com. As the Internet is poised to replace the TV, guiding traffic on the web is very, very important."
"People need to get a little information before they go to a site," he said. "They feel comfortable landing at a foyer before entering the house. We expect to double or triple the traffic to our content partners and advertisers. That's what portals are supposed to do."
The company is a mainstream advertising agency, which has done projects for clients such as international designer Karim Rashid, The Italian Consulate and the Porn Star Ball.
