Topco Launches LaRue’s Rascal Toys With Party

WEST HOLLYWOOD, Calif. — Topco Sales launched Chi Chi LaRue’s new Rascal toy line with an event at adult retailer Pleasure Chest Wednesday night in West Hollywood.

Channel 1 Releasing partner and director LaRue hosted the event, spinning a dance mix for party attendees, while Rascal exclusives Eddie Diaz and Cole Ryder showed off their realistic signature dildos.

“We’re having a great time,” Topco Public Relations Director Desiree Duffie told XBIZ. “It’s a fun event and the boys are great. Chi Chi was so integral in every step of developing the line with us; it’s just wonderful to do something special like this.”

Ryder told XBIZ that creating the realistic toys was an arduous process, requiring him to stay erect for several hours while the mold was cast. He said that he was happy with the results.

“Now I can go home and do myself,” Ryder said.

LaRue called out raffle winners who were awarded with either $100 gift certificates from the Pleasure Chest or Topco bags filled with products, which LaRue called “some fierce bags of shit.”

“The packaging looks great,” La Rue told XBIZ, as she pointed out the bold red-and-black labeling on the products in the Rascal plan-o-gram display.

The line features 18 new insertables including anal balls, plugs and dildos. The “Doubleteamer” double-ended dildo measured more than 2 feet in length. There also are two “Initiation” sets that come with three dildos in small, medium and large.

Cole and Diaz signature dildos are hand-painted and made from a trademarked material called Sensafirm.

After the Pleasure Chest event, the party moved down the street and continued at LaRue’s semi-regular “Dirty Deeds” club night at Fubar.

LaRue helmed the mix boards while go-go dancers entertained the crowd. Adult industry personalities seen in the crowd included Ross Cannon, Doug Jeffries and Lex Sabre, as well as Channel 1 Releasing Public Relations Director Tony Adonis.

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Blush Expands 'Aria' Collection With 4 New Vibes

Blush has introduced four upgraded versions of vibrators from its Aria collection.

We-Vibe Debuts 'Melt 2' Vibrator, Air Pulse Massager

We-Vibe has introduced its new Melt 2 vibrator/air pulse massager.

Full Circle Expands 'Savage Me' Line of Male Torsos

Full Circle has expanded its line of Savage Me male torsos.

Nalpac, Entrenue Sign Distro Deal With Like A Kitten

Nalpac/Entrenue has inked a deal to distribute Like A Kitten pleasure products.

XBIZ Retreat Reloads Amsterdam Edition, Set for Sept. 2-5

XBIZ Retreat is making its highly anticipated return to Amsterdam, set for Sept. 2–5 at the chic Park Centraal Hotel.

Fantasy Gifts NJ Unveils 'Shave Stix' With Product Launch Event

Sexual wellness retailer Fantasy Gifts NJ introduced its new Shave Stix during a special event at its Lumberton location on April 17.

Motorbunny Now Available on 'Throne' Gift Platform

Motorbunny pleasure products are now available on Throne gift platform.

Honey's Place Now Distributing Camtoyz

Honey's Place is now distributing Camtoyz pleasure products.

ToyChats Announces Reviewer Incentives

Recently launched pleasure product review site ToyChats has announced a giveaway program for reviewers.

Paradise Marketing Acquires CondomMan

Paradise Marketing has acquired distribution company CondomMan.

Show More