New Frontier Media Adds 3rd Channel on DirecTV

DENVER — New Frontier Media has raised the number of adult programming services it provides DirecTV from two to three, with the addition of Juicy to its lineup.

The Colorado-based company, which already provides DirecTV with TEN*Clips and Real, signed a new two-year deal with the satellite provider last week.

The move is a coup for New Frontier as more adult programming companies fight for shelf space. DirecTV currently offers several adult programming services, including Playboy TV, ClubJenna, Spice:Xcess and Hustler TV on a pay-per-view or monthly subscription basis.

New Frontier counts DirecTV as one of its largest customers, which contributes nearly 12 percent of its net income.

While New Frontier executives did not comment further to XBIZ, it’s the second announcement in the past three weeks that have further elevated the company.

New Frontier last month inked a $10 million deal with Penthouse magazine to develop Penthouse TV, which is expected to help further distinguish the brand from its chief competitor, Playboy Enterprises and its Playboy-branded channels.

“We're going to be able to give Playboy TV a real run for their money," New Frontier President Ken Boenish said at the time.

The company expects Penthouse-branded VOD content on TV within the next six months, and the Penthouse TV linear channel is slated to launch within two years.

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Octavia Red Stars in Final Episode of Bree Mills' 'Escape From Camp Conversion' From Adult Time

Octavia Red stars in the final episode of the Bree Mills-helmed thriller "Escape From Camp Conversion," from Adult Time studio brand Girlcore.

Octokuro Makes Her Vampired Debut

Octokuro has made her Vampired debut alongside Sata Jones in “Vampirella Unleashed.”

The Cowgirl Debuts 'Saddle' Sex Machine

Cowgirl has introduced its new Saddle sex machine with attachments.

XR Brands Debuts 'Jock Enhancers' Collection

XR Brands has introduced its new Jock Enhancers line.

Natalia Starr Stars in Latest From New Sensations

Natalia Starr stars with Danny Mountain in the latest release from New Sensations.

Sabien DeMonia Drops Latest Evil Angel Directorial 'Depravation of Innocence'

Sabien DeMonia has dropped her latest directorial effort for Evil Angel, “Depravation of Innocence.”

Yhivi Makes Her Tushy Raw Debut

Yhivi has made her debut for Vixen Media Group (VMG) studio imprint Tushy Raw, alongside Dan Damage.

Cubbi Thompson Stars in Latest From Brazzers

Cubbi Thompson stars with Small Hands in the latest release from Brazzers, titled "She’s Good with Her Mouth."

Elegant Angel Premieres Lilly Bell Showcase 'Lilly Loves Girls'

Reigning XMAs Girl/Girl Performer of the Year Lilly Bell gets the spotlight in a new four-part showcase release from Elegant Angel.

Blush Introduces 'Golden Dawn' Dildo From Avant Line

Blush has debuted the Golden Dawn dildo from its Avant Collection.

Show More