“I think I have a step up in this as I own my own production lines and can keep girls working,” Loughlin told XBiz. “The hardest part for a new girl is everyone – including myself – wants to see her, then schedule her. I can put her to work immediately while she meets and greets.” AMA Talent is an expansion of Loughlin’s AMA Content.
New York-born Loughlin started AMA Content in 2002, selling video and photo content to webmasters. AMA maintains office and studio space where original photo sets are shot and 2257 documentation is kept. He decided to open a talent management agency because he noticed a “lack of ethics” is some adult managers.
“I got fed up with all the schmuck agents out there,” he told XBiz. “They get a cell phone and a camera and they call themselves agents.”
Many agents, Loughlin said, overwork their clients, taking commission on several jobs a day. “(Other agents) book ten scenes in 12 hours and by the time I get their talent to shoot original content, they’re worn out. That is if they show up at all.”
AMA Talent guarantees production companies that the talent will be reliable. Loughlin only takes fees from production companies so that talent will be enticed to work with him by keeping what they might have ordinarily paid in commission to an agent. He does take ten per cent from out of town models, he said, because they require more attention and need to work more while in Los Angeles.
AMA Talent has been operating “under the radar,” Loughlin said, since January 15 until it amassed a client list. Now the company represents Nautica Thorn, Renee Pornero, and Cherry Poppens among other local and national talent.
Loughlin admits that he would like AMA Talent, which is licensed with California as a “special talent agency,” to become much bigger, but only proportionately in order to engender trust among clients and production companies.
“I’d like to have the reputation where any producer at any time can go to our site and get reliable talent, who won’t show up late or on drugs. Reliability is key,” he said.
