Study: Men More Likely to View Adult Content Online

TORONTO — In what may be among the least controversial conclusions ever arrived at by an academic study, Canadian researchers have determined that men are more receptive than women to viewing sexually explicit material.

Psychologists at Wilfrid Laurier University and the University of Guelph in Ontario explored the reaction of 482 Canadian male and female university students to sexually explicit material on the Internet, in a study published in the Canadian Journal of Human Sexuality.

“In both attitudes and behavior … males were more likely than females to endorse sexually explicit materials encountered online,” the researchers wrote.

Perhaps equally unsurprising was the correlation researchers found between the amount of time individuals spent online and the likelihood that they would seek out sexually explicit material via the web.

“This result may be a function of greater opportunity,” researchers wrote. “Specifically, the more time users spend online, the greater the opportunity to encounter sexually explicit [material] either accidentally or intentionally.”

A web user’s level of computer experience and savvy also was a significant predictor of how positive their views of adult content would be, the researchers concluded. More experienced users, who tended to be better represented among the male population of participants in the study, were more receptive to sexually explicit content and more likely to actively look for such content online, according to the study.

The authors of the study speculated that those who spend a great deal of time online and/or have a lot of experience with computers are more likely to have been repeatedly exposed to sexually explicit content. Such users become more desensitized to the content over time — or so the thinking of the researchers goes — making them more likely to further explore sexually explicit websites.

One of the study’s female authors, Eileen Wood, offered a simpler explanation: women simply don’t like porn.

“We found that having access to this material online is not really changing the picture,” Wood told CTV.ca. “Women just don’t like it. It doesn’t matter what the medium is, and it’s not because it’s not there for them. They can have a look if they choose to, but they don’t want to, and that’s very interesting.”

While the study did not probe the question of why women don’t appear to like sexually explicit content, Wood had a theory of her own.

“Based on past literature on this topic, in general, women tend to find this material quite degrading and offensive,” Wood said. “So we think that might still be the issue.”

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Ofcom Fines XGroovy $986,000 for AV Noncompliance

U.K. media regulator Ofcom on Thursday imposed a fine of 700,000 pounds (about $986,000) against adult website XGroovy for failing to comply with provisions of the Online Safety Act.

Segpay Opens New Global Headquarters in Boca Raton

Segpay has selected Boca Raton for its new global headquarters.

X3 Euro All-Stars Paint Amsterdam Red in Billboard Campaign

The X3 Expo Euro All-Stars are making a splash on the vibrant streets of Amsterdam as the creator-first fan event prepares to make its debut on the continent.

Tiny Secret Games Taps Pauline Schmiechen for Growth and Partnerships Advisor

Adult game studio Tiny Secret Games has named Pauline Schmiechen as its new growth and partnerships advisor.

BranditScan Names Aerie Saunders as Community Manager

BranditScan has named Aerie Saunders as its new community manager.

'Goddess' Charlotte Sins Blesses the September Issue of X3 Magazine

Charlotte Sins graces the cover of the September issue of X3 magazine, the premier publication capturing the real personalities, passions, and stories behind top stars.

Centrobill Names Len Garcia as Chief Sales Officer

Centrobill has named Len Garcia as its new chief sales officer.

Mistrezz.AI Joins ASACP as Corporate Sponsor

The UK-based adult AI companion platform Mistrezz.AI has signed on as the latest corporate sponsor for Association of Sites Advocating Child Protection (ASACP).

Woodhull Freedom Foundation Debunks Pornography Myths in Latest Edition of 'Fact Checked' Series

Woodhull Freedom Foundation is hosting the latest edition of its virtual series “Fact Checked by Woodhull,” addressing myths about pornography.

Utah VPN Enforcement Pause Extended in Aylo Lawsuit

Provisions of a Utah law making adult websites liable if minors in the state circumvent geolocation efforts to bypass age verification, which were set to come into force in May, have again been put on hold temporarily.

Show More