Deep Star Now Pure Play Broadcasting

CHATSWORTH, Calif. — Deep Star Broadcasting Systems Inc. has formally changed its corporate name to Pure Play Broadcasting Corp.

Deep Star, which is owned and operated by Pure Play Media Inc., launched in July 2005 to distribute licensed adult content to cable, satellite and telephone companies for the video-on-demand market.

"Deep Star has quietly but diligently built a solid business since its inception," Pure Play Media CEO Richard Arnold said. "By changing the name, we feel we can now better associate it with the Pure Play brand name and all of the great lines that we represent. The change also provides company synergy, which will allow us to promote our content using multiplatform marketing initiatives."

Pure Play Broadcasting Corp. distributes video content from Naughty America, The Score Group, Seymore Butts and Swank Digital, plus two cutting-edge Internet companies that specialize in niche-specific content: Silver Sinema and Hundies.

Pure Play Broadcasting has an audience of 12 million households across North America, and also provides programming to satellite operators in Brazil and Mexico, and premium and broadcast channels in Europe.

"We have agreements with some of the world's leading content providers, which gives us an opportunity to offer the widest variety of genres to the adult consumer," Arnold said. "Whether a customer is looking for high-end features or wall-to-wall amateur, Pure Play Broadcasting can provide the end user with the programming of their choice."

Pure Play Broadcasting is led by Senior Vice President of Network Development Bill Furrelle, whose background in the broadcast business includes positions at the Playboy Entertainment Group, Chaos Media Networks and Viewer's Choice (now iNDemand LLC).

"The management team at Pure Play Broadcasting brings over 100 years of combined adult industry experience to the table," Furrelle said. "Our management team offers expertise in content acquisitions, scheduling and programming, and an in-depth knowledge of the constantly evolving world of technology."

For more information, visit the new Pure Play Broadcasting Corp. website.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

European Commission Approves AV Guidelines, Unveils Prototype App

The European Commission on Monday released its final, approved guidelines for protecting minors online under the EU’s Digital Services Act (DSA) and made public a “white label” age verification app intended to help sites and platforms comply with age verification rules under the DSA.

Eva Angelina on Stepping Back Into the Spotlight With Purpose

Eva Angelina is back in front of the camera, stronger and sharper than ever. Making her triumphant return in her own inimitable badass style, the veteran performer recently reentered the industry not just with a bang, but a dazzling signal flare.

Cassie Del Isla, Ama Rio Topline Latest 'Secret Lesbian Diaries'

Cassie Del Isla and Ama Rio headline the 15th volume of "Secret Lesbian Diaries" from Girlfriends Films.

Cailey Katt Fronts Latest From GroobyVR

Cailey Katt stars alongside Luke London in the latest release from GroobyVR, titled "A Katt in Your Lap."

Madi Collins Signs Exclusive Contract With Vixen Media Group

Vixen Media Group (VMG) has signed Madi Collins to an exclusive contract.

Zariah Aura Leads Latest From Transfixed

Zariah Aura stars with Summer Col and Robby Apples in the latest release from Transfixed, titled “Catching His Cheating Girlfriend.”

Penny Barber Featured in Latest From Kink.com

Reigning XMAs MILF Performer of the Year Penny Barber stars with Max Mabry in the new scene from Kink.com, titled “Mommy’s Cock-Hungry Hole.”

Yhivi, Ryan Reid Star in 'Pornstar Matchmaker: Episode 2' From Brazzers

Yhivi stars with Ryan Reid and 2024 XMA Europas Male Performer of the Year Christian Clay in the second episode of the new Brazzers series, “Pornstar Matchmaker.”

River Lynn Leads 'The Fucket List: Pizza With A Side Of Nuru' From Adult Time

River Lynn stars with Axel Haze in the latest Jim Powers-helmed scene "The Fucket List: Pizza With A Side Of Nuru," from studio brand Nuru Massage.

New Membership Site 'Sluts Corner' Launches

R18 Entertainment has launched a new membership site, SlutsCorner.com.

Show More