“We look at it as a major step forward in the quality of our line,” zBUCKz.com CEO C.J. told XBIZ. “HD has really taken off and with the larger plasma and LCD screens people have these days, it seemed like the logical thing to do. We want to give our customers the highest-quality entertainment experience we can.”
The first release in the “Boykakke” line will be titled “Bangkok Dormitory Boys” and will be available in the U.S. and Europe by mid-September.
Formerly known as GayAsianAmateurs.com, the company produced the self-titled “Gay Asian Amateurs” and another feature called “Tonkion Boy.”
According to zBUCKz.com owner Danny Z, the company is changing its approach in order to increase visibility in the U.S. market through traditional brick-and-mortar retailers and by offering consumers high-production quality in the Asian niche. They also are in the process of finalizing distribution for the new line.
“We're undergoing fundamental changes in how we approach our sales and marketing,” C.J. said. “We are really focused on the demand for high-end gay Asian films. It's important for our customers to know we go the extra mile and spend that extra buck on our productions to give them the best entertainment value.
“By releasing the films under our new ‘Boykakke’ line we are moving out of the amateur filming stage and into professional productions with the best in lighting, sound and filming equipment,” he said.
The zBUCKz.com affiliate program offers webmasters up to 60 percent recurring payouts and 10 percent referral payouts. Sites on the program include GayAsianNetwork.com, GayAsianAnime.com, Boykakke.com, GayAsianAmateurs.com and JapanBoyz.com. Webmasters also can access promotional tools, exclusive photo and movie galleries, blogs and free-hosted sites.
“Gay Asian is a very hot niche,” C.J. said. “We have done very well building a very loyal customer base. There are other companies that dabble in the niche, but it is our entire business.
“And because we are based in Asia, we are able to provide our customers with original content and plenty of updates, one of the areas our competitors usually fall short in. I think it helps that my business partner and I both have a strong passion for Asian men; I like to think that helps us better understand what our like-minded fans want to see,” he said.
