Boy Butter Infomercials on YouTube

CALABASAS, Calif. — BBL President and inventor of personal lubricant Boy Butter Eyal Feldman stars in two promotional video shorts for the product, which are posted on YouTube.

“It's a new, fun twist on a company training video,” Feldman said. “YouTube has made it easier to view video on the web in general, and it allows me to stand out and improve my customer service and help spread the butter. Plus, it is a totally paperless brochure, so Al Gore is smiling down on us all for viewing it.”

Feldman, who has traveled extensively giving seminars, attending trade shows and promoting the Boy Butter brand found YouTube to be a viable alternative to defray travel expenses and time spent on the road.

“Over the past year, I must have traveled tens of thousands of miles all over the U.S. visiting my distributors and chain stores at their headquarters, giving educational seminars to sales staff and store managers at their general meetings,” Feldman said.

One video features the original Boy Butter that is an oil-based, water-soluble lubricant that has long-lasting properties. While it is safe to use with silicone, the formula is not latex-safe, which Feldman explains in the video.

The other spot showcases You’ll Never Know It’s Not Butter , a water-based, latex-safe lubricant with added Shea butter and vitamin E oils.

Packaged in kitschy blue-and-yellow butter and margarine-like containers, Boy Butter initially was marketed to gay consumers. Feldman points out in the videos that now 25 percent of his customers are female.

Having the product videos on YouTube, Feldman said, allows him to reach out to a larger audience while educating them about the product and increasing his opportunities for cross marketing.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

2026 XBIZ Exec Awards Pre-Noms Open With Debut of New 'Impact' Honors

XBIZ is pleased to announce that the pre-nomination period for the 2026 XBIZ Exec Awards, the adult industry’s premier career honor, begins today and runs through Oct. 14.

ProDx Health Launches 'Priority Club' Expedited Testing Program

ProDx Health has launched its new Priority Club expedited testing program.

Creative Conceptions Increases Satisfyer Inventory

Creative Conceptions is now distributing over 150 new items from Satisfyer.

We-Vibe Debuts 'Chorus Pro' Vibrator

We-Vibe has introduced its new Chorus Pro vibrator for couples.

Orion Debuts 'Flexible Butt Plug' From 'Anos' Line

Orion Wholesale has introduced the Flexible Butt Plug with Vibrations from its Anos line.

Nadia El Tamimy Joins LonBrook Sales Team

Nadia El Tamimy has joined the sales and account management team at LonBrook.

Happy Mind Debuts 'Mood-and-Arousal' Microdose Tablets

Wellness brand Happy Mind has introduced its new Mood-and-Arousal microdose tablets.

Like a Kitten, JO Partner for Campaign

Pleasure brand Like a Kitten and wellness brand JO have partnered for a marketing campaign.

European Patent Office Board of Appeals Revokes EIS GmbH Patent

The European Patent Office (EPO) Board of Appeals last week ruled in favor of pleasure brand LELO in the company's ongoing dispute with Satisfyer parent company EIS GmbH.

b-Vibe Butt Plug, Anal Beads Named Among GQ's 'Best Anal Toys'

B-Vibe's Triplet Vibrating Anal Beads and Rimming Plug 2 were both named among GQ Magazine's "Best Anal Toys" roundup.

Show More