CalExotics Introduces 'Vibe 101' Education, Marketing DVD

CHINO, Calif. — California Exotic Novelties unveiled a new educational and promotional tool to retailers at this year's Adult Novelty Expo, Toy Time's "Vibe 101" DVD.

The DVD features step-by-step demonstrations of several CalExotics' best-selling vibrators, as well as a series of eight commercials highlighting some of the company's newest vibes.

CalExotics Marketing Director Al Bloom told XBIZ that the DVD can be used not only to educate storeowners, buyers and sales clerks of new products — information which can be relayed to customers looking for something new — but is also an interactive way to vamp up store displays.

Bloom, who produced "Vibe 101," also said the commercials can be set to loop, so storeowners can showcase all eight products by pressing a single button. Each commercial features models discussing and simulating the use of each product in short vignettes.

Toy Time's "Vibe 101" also is made to be a consumer guide, Bloom said. Several vignettes and simulated in-store seminars, hosted by acting CalExotics representatives, explain the functions of the myriad of bullets, rabbits and vibrating rings stocking store shelves.

Viewers get a good look at each toy, shown out of the packaging, as representatives describe their functions, and the anatomy they target.

Copyright © 2024 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

LELO Launches 'Masturbitter' Craft Beer to Promote Male Sex Talk

LELO has partnered with Great Beyond Brewing Company to launch Masturbitter, a craft beer, to encourage men to discuss sex.

Xgen Now Shipping ZOLO's 'Stroke Off' Collection

Xgen Products is now shipping the Stroke Off collection of 11 handheld strokers and four masturbators modeled after lifelike body parts.

Nobü Unveils 'Gyrä' Vibrating Grinding Pad

Nobü has introduced the new Gyrä vibrating grinding pad.

Orion Introduces New 3-Motor Vibrator From 'Sweet Smile' Line

Orion Wholesale has debuted the new three-motor RC G- & P-Spot Vibrator from its Sweet Smile line.

C1R Debuts 'Vers' Suction Dildo, Butt Plug

C1R has introduced its new Vers liquid silicone suction dildo and butt plug.

Blush Erotica, The Kinky Candle Company Partner for Branded Candle

Blush Erotica has partnered with The Kinky Candle Company for an official branded candle.

Violet Voss to Collaborate With IronTech Doll on Realistic Replica

Violet Voss has signed an exclusive deal with IronTech Doll to create a sex doll modeled after her.

Honey's Place Now Shipping 'Teacher's Pet' Collection From Xgen Products

Honey’s Place is now distributing the Teacher's Pet collection from Xgen Products.

Zini Releases Reimagined Version of 'Roae+' Toy

Zini is reintroducing its brand with the release of the latest reiteration of its Roae+ signature toy.

Hustler Hollywood, 'Shameless Sex' Team Up for Workshop Series

"Shameless Sex" podcast hosts Amy Baldwin and April Lampert have joined forces with Hustler Hollywood for a workshop series titled “Shameless Ways [for Couples] to Have More Pleasure.”

Show More