Theresa Flynt Featured in Oprah Magazine

BEVERLY HILLS, Calif. — Hustler Vice President of Licensing Theresa Flynt is featured in the July issue of O, The Oprah Magazine, in an article titled "Eyes Wide Open," written by adult industry writer Violet Blue. The article gives readers an overview of currently available adult material, noting "porn won't make you do anything you didn't already want to do before you pressed play on the 'Edward Penishands' DVD."

“I'm a huge fan of Oprah's. When I got the call, I was impressed that they were covering this subject in such a positive light,” Flynt told XBIZ. “Obviously it's apparent that a lot of people follow Oprah, and this opens people's eyes to being more open to adult material."

Flynt created the Hustler Hollywood retail chain, which now numbers 11 stores.

"It's the same thing I did with the Hustler Hollywood stores. A woman would come in skeptical, but then she would leave and tell all her friends 'It's OK, we can buy these things,'" Flynt said. "We live in a bubble, and we forget what the rest of the world thinks. People think that only men buy porn, and we have to break that stereotype. Times are changing, and we're changing them with our stores. We're moving forward.”

The July issue of O is on newsstands now.

Related:  

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Kheper Releases New 'Adult A...Z' Couples Game

Kheper Games has released its new Adult A...Z party game.

LATAM in Focus: A Look at the Trends Shaping Latin America's Pleasure Products Market

Across Latin America, pleasure shoppers are looking for innovation, but winning their business requires brands to balance aspirational qualities. Consumers are watching every dollar — or peso, Brazilian real, Peruvian sol, etc. — as tariffs, exchange rates and import costs push retail prices upward.

Nobü Adds to 'Essentials' Collection

Nobü has expanded its Essentials collection with three new vibrators.

Blush Expands 'B Yours' Collection

Blush has introduced a new vibrating plug from its B Yours Collection.

We-Vibe Debuts 'Shared Touch' Vibe

We-Vibe has introduced its new Shared Touch vibrator for couples.

Kiiroo Introduces New Tyler Wisby Stroker

Kiiroo has debuted the new Tyler Wisby stroker sleeve from its FeelStar line.

Orion Debuts 'Masturbator 12' From 'WYNE' Collection

Orion Wholesale has introduced the new Masturbator 12 from its What You Never Expected (WYNE) line.

XBIZ Expo Retail Trade Show Heads to L.A. LIVE Jan. 7-10

XBIZ Expo returns Jan. 7-10, 2027, at JW Marriott L.A. LIVE, where pleasure product manufacturers, distributors, retailers and other industry professionals will gather for four days of business, promotion and entertainment.

Beisar Introduces 'Pillar' Fantasy Vibrator

Beisar has debuted its new Pillar fantasy vibrating dildo.

Full Circle Brands Expands 'The Pleasure Company' Vibe Collection

Full Circle Brands has introduced four new devices from its Pleasure Company collection of vibrators and massagers.

Show More