Open Source Developer Under Fire Over Tactic

SAN FRANCISCO — Matt Mullenweg, creator of popular blogging software WordPress, has come under fire by open source adherents for hoodwinking search engines like Google to increase page rank, thus making its homepage more attractive to advertisers.

Mullenweg admitted to hosting thousands of keyword-rich articles on the site for a flat fee. Articles on mortgages, retirement planning, asbestos poisoning and vermiculite mining generated revenue for HotNacho.com, developer of a search-engine optimization tool called ArticleWriter. HotNacho then paid WordPress. The payment, Mullenweg said, helped defray expenses for his San Francisco company.

Mullenweg, 21, conceived of WordPress, released under the GNU Public License (GPL), out of frustration with Perl-backed products like Movable Type. With code from hundreds of different programmers under the GPL, “WordPress is what you use when you want to work with your blogging software,” Mullenweg said, “not fight it.”

But many in the free software movement, especially after Mullenweg’s comment that “if you do anything for the money you end up selling out,” feel that scamming search engines should not be a revenue generator for an open source project.

“It just doesn’t seem like something WordPress would do,” offered one WordPress.org user. Google is in the process of removing thousands of ads, though WordPress-linked asbestos articles can still be found in large numbers on Yahoo and MSN.

Mullenweg has stated that if the community is offended by this practice, he will stop doing it. Currently vacationing in Italy, he could not be reached for comment.

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

ChatGains Joins Pineapple Support as Partner-Level Sponsor

ChatGains has joined the ranks of over 70 adult businesses and organizations committing funds and resources to Pineapple Support.

New 'PROTECT Act' Would Make North Carolina Rules for Adult Sites Federal Law

Senator Mike Lee of Utah on Thursday introduced legislation that would impose strict new federal rules on adult sites and platforms, strongly echoing similar regulations imposed last year in North Carolina.

New Creator Platform 'UpTopModels.com' Launches

Producer Trey UTM has launched the new creator platform UpTopModels.com through MyMember.site.

Segpay Names Tom John CTO

Segpay has appointed Tom John as its new Chief Technology Officer.

JustFor.fans Launches Curated 'Tom of Finland' Section

JustFor.fans (JFF) has launched a curated section based on artist Tom of Finland's work, featuring creators inspired by it.

Dutch Police Raid Servers Hosting 'Motherless' Website

A Dutch National Police Corps cybercrime team on Tuesday conducted raids on hosting companies in three cities, seizing servers owned or used by controversial adult website Motherless, as part of an investigation into possible illegal content.

MyMember.site Rolls Out 'TantumPay' Solution

MyMember.site has debuted its TantumPay payment processing solution.

StreamPayments Joins ASACP as Corporate Sponsor

Payment service provider and consultancy firm StreamPayments has signed on as the latest corporate sponsor for Association of Sites Advocating Child Protection (ASACP).

AdultHTML Introduces Custom AI Projects Development Service

AdultHTML has introduced its customizable AI projects development service.

Eporner Must Face Copyright Suit After Judge Affirms Jurisdiction

A U.S. district court has ruled that it has jurisdiction to hear a copyright infringement lawsuit brought by adult website operators against tube site Eporner, even though Eporner is based outside the United States.

Show More