Open Source Developer Under Fire Over Tactic

SAN FRANCISCO — Matt Mullenweg, creator of popular blogging software WordPress, has come under fire by open source adherents for hoodwinking search engines like Google to increase page rank, thus making its homepage more attractive to advertisers.

Mullenweg admitted to hosting thousands of keyword-rich articles on the site for a flat fee. Articles on mortgages, retirement planning, asbestos poisoning and vermiculite mining generated revenue for HotNacho.com, developer of a search-engine optimization tool called ArticleWriter. HotNacho then paid WordPress. The payment, Mullenweg said, helped defray expenses for his San Francisco company.

Mullenweg, 21, conceived of WordPress, released under the GNU Public License (GPL), out of frustration with Perl-backed products like Movable Type. With code from hundreds of different programmers under the GPL, “WordPress is what you use when you want to work with your blogging software,” Mullenweg said, “not fight it.”

But many in the free software movement, especially after Mullenweg’s comment that “if you do anything for the money you end up selling out,” feel that scamming search engines should not be a revenue generator for an open source project.

“It just doesn’t seem like something WordPress would do,” offered one WordPress.org user. Google is in the process of removing thousands of ads, though WordPress-linked asbestos articles can still be found in large numbers on Yahoo and MSN.

Mullenweg has stated that if the community is offended by this practice, he will stop doing it. Currently vacationing in Italy, he could not be reached for comment.

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

AV Bulletin: Midyear Roundup

Since the U.S. Supreme Court’s decision in Free Speech Coalition v. Paxton, more state age verification laws have been enacted around the United States, as well as proposed at the federal level and in other countries. Meanwhile, lawsuits resulting from AV laws have begun to play out in the courts. This roundup provides an update on the latest news and developments on the age verification front as it impacts the adult industry.

Judge Dismisses Last NCOSE-Backed Suit Over Kansas AV Law

A federal judge on Monday dismissed a lawsuit alleging that adult site SuperPorn violated Kansas’ age verification law, citing lack of jurisdiction after similarly dismissing two related cases earlier this year.

ASACP Updates 'Restricted to Adults' Labeling Resource Page

The Association of Sites Advocating Child Protection (ASACP) has updated its Restricted to Adults (RTA) labeling resource page.

Federal AV Proposal Scores Minor Win in House but Remains in Doubt

A newly announced bipartisan agreement in the U.S. House of Representatives Committee on Energy and Commerce may soon bring a proposed federal age verification law before the full House, but the measure continues to face an uphill battle.

Arizona Governor Vetoes 'Protect Act' With New Consent Provisions

Arizona Governor Kate Hobbs on Friday vetoed HB 2133, the “Protect Act,” which would have imposed new requirements for adult content uploaded online.

Brazil Begins Monitoring 18 Adult Sites for AV Compliance

Brazil’s National Data Protection Authority (ANPD) is now monitoring 18 high-traffic adult websites for compliance with the country’s Digital Statute for Children and Adolescents (Digital ECA), which requires such sites to age-verify users located in Brazil.

Ofcom Fines First Time Videos $100,000 for AV Noncompliance

U.K. media regulator Ofcom on Thursday imposed a fine of 80,000 pounds (more than $100,000) against First Time Videos, which operates FTVGirls.com and FTVMilfs.com, for failing to implement age checks required for compliance with the Online Safety Act.

Curves Ahead: How BBW Creators are Turning Differentiation Into Competitive Advantage

For centuries, curves have been celebrated as a symbol of beauty, sensuality and power. From the soft opulence of Rubens paintings to the glamorous silhouettes of pinup icons, fuller figures have long occupied a place in art, fashion and fantasy.

Woodhull Freedom Foundation to Host Virtual 'Pride' Edition of 'Fact Checked' Series

Woodhull Freedom Foundation is hosting a Pride Month virtual edition of its series “Fact Checked by Woodhull.”

'InMelanin' Relaunches Through PAYSITE

InMelanin.com has officially relaunched through PAYSITE.

Show More