Pure Play CEO Richard Arnold and Simon Wolf’s John Chambliss are now forming Deep Star Broadcasting Systems Inc. and offering HEAT On Demand, a VOD service that promises a variety of multilingual services and a wide range of content offerings.
“Today’s television audience is constantly shifting, and while we’re targeting the traditional adult viewer base, we’re also focusing on the continually expanding ‘cross-over mainstream audience’ with additional categories designed to reach this relatively new market comprised primarily of couples and women who are starting to embrace adult entertainment,” said Chambliss, who will be servicing as the director of programming operations for the new service.
Arnold, a former president of the North American subsidiary of Private Media Group, will service as HEAT On Demand’s director of business operations and CEO of Deep Star.
Also finding a home at Deep Star are Bill Furrelle, former vice president of sales for Playboy, who will head up the new service’s affiliate sales program, and Ninn Worx CEO Michael Ninn has been named Deep Star’s creative director.
HEAT is currently offering content from Ninn Worx, Simon Wolf, Pure Play, Private Media Group, Seymour Butts, Suze Randall and others. The service is hoping to attract more content producers by offering them a cut of the profits that their films make on the channel.
“I am a believer in the old ‘United Artists’ concept,” Arnold said. “Where studios share in the revenues their productions earn. We have implemented this policy with HEAT On Demand.”
Arnold said that idea of adult content aggregators providing producers with a percentage of their profits is a fairly new idea and that he believes its reception will be a positive one.
Content producers seem to agree, said Robert Herrera, CEO of Illicit Pictures, a studio whose work will be appearing on the channel.
“It is very gratifying to know that someone has finally recognized the importance of producers and directors as the ‘life-blood’ of domestic adult television and is expressing their appreciations by handing us an actual percentage of the profits they derive from our work,” Herrera said.
