Eyeblaster Incorporates In-Stream Video Ads

NEW YORK — Rich media advertising firm Eyeblaster has added a new feature to its advertising platform that allows in-page video banner ads.

Called “VideoStrip,” the new feature is designed to combat recent studies conducted by the Online Publishers Association that found the number one reason that Internet users don’t watch online video content is because they don’t know it’s there.

“We offer video in all of our standard ad formats as well as our VideoClip in-stream solution,” said Gal Trifon, Eyeblaster CEO. “The VideoStrip is the first of many new upgrades that we will introduce to leverage the power of video online.”

According to Eyeblaster, the video banner ads work by using a custom Flash component that presents a small section of “teaser” video within the banner. When a user rolls their cursor over the advertisement, the video expands to its full size, remains in sync and begins audio playback.

Microsoft began offering a similar solution called MSN Video in 2004, and was quickly followed by Unicast, which began testing video ads that required no special viewer on sites like ABCNews.com, iVillage and the Tribune Co.

Recent studies by JupiterResearch also indicated that online video advertising would surge over the next five years, rising from roughly $77 million in 2003 to $198 million in 2005 and eventually $657 million in 2009.

The surge in rich media advertising is due to a combination of maturing technologies, according to JupiterResearch analysts, including better picture quality and increased broadband Internet access.

“You can get ads next to Tom Brokaw or Katie Couric on MSN now,” said associate analyst Nate Elliott. “That’s something that wasn’t possible a couple of years ago.”

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

AEBN Announces Peter Green as Top Male Boy/Girl Performer for Summer 2025

AEBN has revealed its top 10 male Boy/Girl performers for summer 2025, with Peter Green landing atop the leaderboard.

Spicey AI Relaunches Site, Debuts $Spicey Tokens

Interactive voice chat platform Spicey AI has relaunched its website and introduced $Spicey tokens.

FSC: Missouri Age Verification Rule Will Not Take Effect August 30

The Free Speech Coalition (FSC) announced that Missouri's proposed age verification legislation will not take effect on August 30, as it had originally estimated.

Little Caprice, Marcello Bravo to Co-Host 2025 XMA Europa Awards

XBIZ is pleased to announce that husband-and-wife duo Little Caprice and Marcello Bravo will co-host adult’s biggest night in Europe: the 2025 XMA Europa Awards on Sept. 4, in the epic climax to XBIZ’s fall events series.

Germany Will Block Payments to AV-Noncompliant Adult Sites as of Dec. 1

Starting Dec. 1, Germany will implement new rules prohibiting financial institutions from providing payment services to adult sites deemed to have inadequate age verification systems and making it easier for the government to target websites mirroring the content of such sites.

Jerkmate Joins Pineapple Support as Partner-Level Sponsor

Jerkmate has joined the ranks of over 70 adult businesses and organizations committing funds and resources to Pineapple Support.

FSC Launches Age Verification Toolkit for Adult Websites

The Free Speech Coalition (FSC) announced today that it has launched a comprehensive toolkit to help adult websites navigate age verification laws.

Romero Mr. Alien to Present XBIZ Talk at Amsterdam Conference

XBIZ is pleased to announce that noted producer/director Romero Mr. Alien, the impresario of the XMAs award-winning studio Hentaied, will present an exclusive talk at next month’s Amsterdam conference.

New Fansly Analytics Platform 'SlyKiwi' Launches

SlyKiwi, a new analytics platform exclusively designed for Fansly content, has officially launched.

FPNCash Appoints Kimi Evans Head of Business Development

FPNCash has appointed Kimi Evans as its new head of business development.

Show More