X-Play Seals Distribution Deal with LFP

VAN NUYS, Calif. – X-Play announced a deal with Larry Flynt's VCA label for the debut of "Britney Rears: Wild Back Stage Sex Party," the company's fourth title release since launching in November.

After a successful appearance by the film's star Britney at Adult Entertainment Expo and recent mention on the Howard Stern radio show, "Britney Rears" will be distributed by VCA on its March 8 release date, company owner Jeff Mullen and partner Scott David announced.

The title features Britney and five of her friends having sex in limos, private Gulfstream jets, mansions and tour buses and will be released on DVD, followed by several video-on-demand deals in addition to a deal with Hustler TV.

X-Play's first release, "Pornstar Popstar," secured a broadcast deal with regional broadcaster in-Demand.

According to Mullen, the biggest draw for the yet-unreleased "Britney Rears" has been its soundtrack, which Mullen and a friend composed and recorded. LFP became interested in the project after hearing the R&B theme song, which will also be distributed to 150 radio stations nationwide and peer-to-peer music swapping services for additional branding purposes.

"All it takes is for them to talk about the project and pretty soon the word gets out," Mullen told XBiz, adding that following the debut of "Britney Rears," there will be 3-5 sequels produced.

Additional advertising for "Britney Rears" will be done jointly by VCA, X-Play and Mullen's media and marketing company All Media Play. Britney Rears will also make personal appearances at various national adult video stores.

“The fact that Britney is young, cute and having great sex sealed the deal,” said LFP's Licensing Director Chris Camacho.

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Brittany Andrews Stars in Latest From Brazzers

Brittany Andrews stars with Ricky Johnson in the latest release from Brazzers, titled “Leather and Bubble Butts.”

Nicole Nixon Stars in Latest From Immoral

Nicole Nixon stars with Matt Bird, Dean Van Damme, and "Porno Dan" Leal in a new three-part release from Immoral Productions.

Kiki Cali Toplines 'Pleasure Vixens 4' From BAM Visions

Kiki Cali headlines the fourth volume of "Pleasure Vixens," co-directed by multi-XMAs winner Mick Blue and Maestro Claudio, aka BAM Visions, from Evil Angel.

Brianna Coppage Makes Her WIFEY Debut

Creator Brianna Coppage stars with her husband Phillip and Jax Slayher in the latest release from Vixen Media Group studio imprint WIFEY.

Isa Bella, Selena Ivy Topline 'Lesbian Sex 28'

Isa Bella and Selena Ivy headline the latest release from Girlfriends Films, titled “Lesbian Sex 28.”

Catherine Knight Stars in Latest From Brazzers

Catherine Knight stars in the latest release from Brazzers, titled "GRWM (To Fuck)."

Elegant Angel Premieres Nicole Kitt Showcase 'Cats Eye'

Nicole Kitt gets the spotlight in a new four-part showcase release from Elegant Angel.

Private Releases 'The Love Hotel 2'

Private has released “The Love Hotel 2,” directed by Dave Menich.

Ember Fiera, Jesse Pony Headline 'TS Girls Do It Best' Sequel From TransSensual

Ember Fiera and Jesse Pony topline the sequel to “TS Girls Do It Best” from Mile High Media studio imprint TransSensual.

Show More