Vivid Entertainment Moves Into Nightclub Business

LAS VEGAS — Vivid Entertainment is branching out and getting into the nightclub business.

The adult film studio has entered into a licensing agreement with Ark Restaurants Corp. to open Vivid at The Venetian Resort Hotel Casino. Terms of the transaction were not disclosed.

The new club, which overlooks the Las Vegas Strip, is slated to open its doors tomorrow.

Steven Hirsch, co-chairman of Vivid, says the deal extends the company’s move into mainstream entertainment ventures.

“[Its design] reflects the vibrancy and sensuality of the Vivid image,” Hirsch said. “It’s a really beautiful space and will take its place among the top clubs in Las Vegas.”

Upon entering the club, guests will walk under 20-foot-long wood trellises with syncopating beams of light that lead them into the main room. The club’s interior design features stained-wood columns and violet and burgundy wall coverings.

The Vivid nightclub also features holographic images of dancing girls projected throughout the club. Its dance floor is surrounded by a light-emitting wall.

“We think that visitors will be entertained and intrigued by our state-of-the-art holographic image display,” Hirsch said. “The color scheme will be muted yet dynamic and the lighting will change subtly to reflect the music and various moods during the evening.”

The nightclub is the former Venus club, which opened in 2001. It has 9,700 square feet with a maximum capacity of 250.

Van Nuys, Calif.-based Vivid has extended past film and online adult entertainment within recent years to book publishing, virility supplements, condoms, snowboards, calendars and comic books. In 2003, Vivid had an estimated $150 million in revenue.

Nationwide, Ark Restaurants owns and operates 22 restaurants and bars, 26 fast-food concepts, catering operations and wholesale and retail bakeries. Within The Venetian Resort Hotel Casino, Ark operates V Bar, Lutéce and Tsunami Asian Grill.

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Girlsway Debuts New Installment of 'Girls Try Anal'

Little Puck and Shay Sights star in the latest installment of Girlsway series "Girls Try Anal," titled "Housewife’s Anal Adultery."

Chelsea Poe Releases 'Reclaimed: Long Live Queer Porn'

Director and performer Chelsea Poe has released her latest feature, titled “Reclaimed: Long Live Queer Porn.”

Aubrey Kate Toplines 'TS Doctor's Office' From TransSensual

Aubrey Kate headlines “TS Doctor’s Office,” the latest title from Mile High Media studio imprint TransSensual.

Ricky's Room Signs Chanell Heart to 1-Year Deal

Ricky’s Room has signed Chanell Heart to a non-exclusive, multi-scene contract for one year.

Jonni Darkko Drops Evil Angel Blowbang With Jennifer White

Jennifer White stars in an Evil Angel blowbang release from director Jonni Darkko.

Ariel Demure Leads Latest From TransSensual

Reigning XMAs Trans Performer of the Year Ariel Demure stars in the latest TransSensual scene, titled "My Big Cock Cummy Wedding."

Autumn Rain Fronts Latest Release From Evil Angel

Autumn Rain stars alongside Christian Wilde in the latest Evil Angel scene.

Taylor Vixxen Stars in New Elegant Angel Release

Taylor Vixxen stars with Brad Newman in a new scene from Elegant Angel, titled “Wet and MILFy.”

Octavia Red Fronts Latest From Blacked Raw

Octavia Red stars with Vixen Media Group exclusive Jason Luv in the latest release from studio imprint Blacked Raw.

XBIZ 2026 Conference to Debut All-New Company Lounges, Community Track

The event website for XBIZ 2026 is now live, unveiling details for North America’s largest adult industry conference, including two all-new show features: Company Lounges and a Community Track.

Show More