Penthouse’s Guccione Is Asked to Stay

NEW YORK — Penthouse founder Robert Guccione may continue on as publisher after all.

In court papers filed Wednesday, General Media Inc. said it wants to keep Guccione as publisher of Penthouse for at least the next decade and to pay him an annual salary of $1 million.

The New York publishing company, which owns embattled credit-card processor iBill, included a consulting agreement that calls for Guccione to serve as publisher for 10 years after the company emerges from bankruptcy.

The company filed for Chapter 11 protection last year and is hoping to emerge from bankruptcy by the end of the month.

The court papers spelling out the Guccione deal were included in an amendment to Penthouse’s reorganization plan filed with the U.S. Bankruptcy Court of the Southern District of New York.

The contract with Guccione includes an automatic renewal for three 5-year terms, unless terminated by the Penthouse founder. If the company axes Guccione, it would be liable for his $1 million-a-year salary until the third 5-year term expires.

The reorganization plan, which would also repay nearly $40 million in bond debt and $10 million to $12 million in unsecured debt, must be approved by the bankruptcy court before it can go into effect.

In May, Penthouse said its public shares — which linger as of Thursday morning at about 15 cents a share — would no longer be traded on the Over-the-Counter Bulletin Board and that its stock had been relegated to the Pink Sheets, a stock quotation service that handles high-risk ventures and isn't regulated by the Securities and Exchange Commission.

Penthouse said the move to the Pink Sheets was due to a late filing with the SEC. The adult entertainment giant said that was caused by "a number of factors," including the company's acquisition this year of iBill.

The Justice Department is investigating Deerfield Beach, Fla.-based iBill in an antitrust probe along with two other large adult processors. The probe is seeking to determine whether the two competing online adult payment providers, as well as iBill, collaborated to set fees and if so, whether practices are anti-competitive.

Penthouse told XBiz last month that it believes potential legal claims relating to iBill are in the tens of millions of dollars.

IBill was acquired by Penthouse in March from InterCept Inc. through its Media Billing LLC division. The company said it learned of the federal investigation after closing the deal.

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Eva Maxim, Foxxy Lead Latest From TransAngels

Eva Maxim and Foxxy star with Dakota Wonders in the latest release from TransAngels, titled "Shared Secrets."

Lexi Lore Toplines 'Lesson Plans' From Sweet Sinner

Lexi Lore headlines “Lesson Plans,” from Mile High Media studio imprint Sweet Sinner.

Private Premieres Biker Feature 'Two on the Road'

Private has released its new biker feature, “Two on the Road,” starring Alice Ross and Nata Gold.

Gray Perrier, Destiny Mira Star in New Transfixed Release

Gray Perrier and Destiny Mira star in the latest release from Transfixed, titled "A Surprising Silver Lining."

Lauren Phillips Fronts Latest From MYLF

2024 XMAs MILF Performer of the Year Lauren Phillips stars with Mighty Dee and Troy Francisco in the latest release from the MYLF series “MYLF Singles.”

Andie Anderson, Angie Faith Lead Latest From MILFY

Andie Anderson and Angie Faith star with Dan Damage in the latest release from Vixen Media Group (VMG) studio imprint MILFY.

Lilly Bell Stars in Latest Installment of 'Lez Be Bad'

2025 XMAs Girl/Girl Performer of the Year Lilly Bell stars with Ameena Green and Selena Ivy in the latest installment of Adult Time series "Lez Be Bad,” titled “Free-Use Movie Night.”

Freeuse Debuts New Limited Series 'Time Stop Universe'

Freeuse has released it's new three-scene limited series, "Time Stop Universe."

Blake Blossom Fronts Latest From New Sensations

Blake Blossom stars with Dante Colle in the latest release from New Sensations.

Dorcel Premieres 10th Volume of Anthology Series 'Thr3e'

2023 Euro XMAs Female Performer of the Year Tiffany Tatum and Bella Mur headline the latest release from Dorcel, titled “Thr3e #10.”

Show More