Mantra Expands Business With ‘Guys Gone Wild’

SANTA MONICA, Calif. — Does the world want to see naked drunken frat guys prancing around?

The answer is yes, according to Mantra Entertainment, producers of the amazingly successful “Girls Gone Wild” series.

“Guys Gone Wild” goes on sale July 13 on DVD and VHS for $19.99, the company told XBiz Thursday. It will be initially marketed on TV and over the Internet at GuysGoneWild.com, followed by a retail-store campaign.

With “Guys Gone Wild,” mogul Joe Francis is hoping to cash in on “the full Monty,” Mantra marketing director Bill Horn said.

“Guys are shown prancing around and playing football — naked — in places like Cancun, South Padre Island,” Horn said. “All taped by four camera girls.”

In the first of an initial three-video series, West Los Angeles producer Misty Nicole uses her hot looks and sexy voice to convince men to peel their clothes and perform a number of outrageous stunts.

"It's like [MTV’s] 'Jackass' but with naked frat boys," Nicole said. “It’s about time that the women of this great nation get to see hot, young men take it off and show us what they’ve got.”

Horn said Mantra is marketing the video to straight women, but he expects exceptional sales to the gay market as well.

In promotional material, Mantra says the video is “the perfect gift for your next bachelorette party.”

In April, Mantra signed a deal with Titan Bar Concepts to launch Girls Gone Wild Cantina and Dance Club in Las Vegas, New York, New Orleans and Miami.

Titan is injecting $30 million into the new Hooters-like restaurants scheduled to open in either late summer or early fall that will feature dance routines by waitresses and bartenders, as well as big screens for watching sports.

The Santa Monica, Calif.-based company also made a deal with MGM to purchase the rights to use the “Girls Gone Wild” videos as the theme of either a teen comedy or a reality movie, and Jive Records is planning to release a compilation CD of dance music under the “Girls Gone Wild” brand.

Mantra also is entering the fashion apparel business, with a full line to be sold in “cool, hip, young” stores like Urban Outfitters, Horn said.

Mantra is owned by Joe Francis, the 32-year-old creator of the “Girls Gone Wild” videos, who has built it into a reported $100 million company. The company’s direct-to-consumer video series “Girls Gone Wild” has released 83 different titles and sold 4.5 million videos and DVDs in 2002.

He got started on his production career after graduating USC, marketing such videos as “Banned From Television,” which featured TV bloopers and gaffes. That year, in 1997, he made $10 million from the show.

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Octavia Red Stars in Latest From Deeper

Octavia Red stars with Manuel Ferrera in the latest release from Vixen Media Group studio imprint Deeper, titled “She Done Him Wrong.”

Sarah Arabic, Vicki Chase Topline Dorcel's 'The Next Step'

Sarah Arabic and Vicki Chase star with multi-XMAs winner Seth Gamble in the latest feature from Dorcel, titled “The Next Step.”

Sabien DeMonia to Drop 'Sabien Ass Fuck'

Evil Angel has announced “Sabien Ass Fuck,” the first title from director/performer Sabien DeMonia.

Bree Mills on Directing 'Escape From Camp Conversion' for Adult Time's Girlcore Banner

Bree Mills was out running one day when the title of her next movie came to her: "Escape From Camp Conversion." The chief creative officer of Adult Time had been thinking about how to combine her love for queer cinema and lesbian pulp fiction with the distinct aesthetic of the 1980s.

Ricky's Room Signs Willow Ryder to 1-Year Deal

Ricky’s Room has signed Willow Ryder to a non-exclusive, multi-scene contract for one year.

Ariel Demure Headlines 'TS Chronicles' From TransSensual

Reigning XMAs Trans Performer of the Year Ariel Demure toplines “TS Chronicles” from Mile High Media studio imprint TransSensual.

Adult Time Debuts Bree Mills Thriller 'Escape From Camp Conversion'

Adult Time has released the first installment of the Bree Mills-helmed thriller "Escape From Camp Conversion," from studio brand Girlcore.

Angellica Good Returns to TransAngels

Angellica Good stars with William Seed in the latest release from TransAngels, titled “Jumping to Cumclusions.”

Haley Spades Stars in Latest 'Accidental Gangbang' From Adult Time

Haley Spades stars in the latest installment of Adult Time series "Accidental Gangbang," titled "Drilled During Detention."

Sarah Arabic, Madison Morgan Star in Latest From Brazzers

Sarah Arabic and Madison Morgan star with Van Wylde in the latest release from Brazzers.

Show More