The answer is yes, according to Mantra Entertainment, producers of the amazingly successful “Girls Gone Wild” series.
“Guys Gone Wild” goes on sale July 13 on DVD and VHS for $19.99, the company told XBiz Thursday. It will be initially marketed on TV and over the Internet at GuysGoneWild.com, followed by a retail-store campaign.
With “Guys Gone Wild,” mogul Joe Francis is hoping to cash in on “the full Monty,” Mantra marketing director Bill Horn said.
“Guys are shown prancing around and playing football — naked — in places like Cancun, South Padre Island,” Horn said. “All taped by four camera girls.”
In the first of an initial three-video series, West Los Angeles producer Misty Nicole uses her hot looks and sexy voice to convince men to peel their clothes and perform a number of outrageous stunts.
"It's like [MTV’s] 'Jackass' but with naked frat boys," Nicole said. “It’s about time that the women of this great nation get to see hot, young men take it off and show us what they’ve got.”
Horn said Mantra is marketing the video to straight women, but he expects exceptional sales to the gay market as well.
In promotional material, Mantra says the video is “the perfect gift for your next bachelorette party.”
In April, Mantra signed a deal with Titan Bar Concepts to launch Girls Gone Wild Cantina and Dance Club in Las Vegas, New York, New Orleans and Miami.
Titan is injecting $30 million into the new Hooters-like restaurants scheduled to open in either late summer or early fall that will feature dance routines by waitresses and bartenders, as well as big screens for watching sports.
The Santa Monica, Calif.-based company also made a deal with MGM to purchase the rights to use the “Girls Gone Wild” videos as the theme of either a teen comedy or a reality movie, and Jive Records is planning to release a compilation CD of dance music under the “Girls Gone Wild” brand.
Mantra also is entering the fashion apparel business, with a full line to be sold in “cool, hip, young” stores like Urban Outfitters, Horn said.
Mantra is owned by Joe Francis, the 32-year-old creator of the “Girls Gone Wild” videos, who has built it into a reported $100 million company. The company’s direct-to-consumer video series “Girls Gone Wild” has released 83 different titles and sold 4.5 million videos and DVDs in 2002.
He got started on his production career after graduating USC, marketing such videos as “Banned From Television,” which featured TV bloopers and gaffes. That year, in 1997, he made $10 million from the show.
