Online Games Stickier Than Porn

NEW YORK – Nielsen//NetRatings produced the results of an audience measurement and analysis report Monday stating that online games are stickier than any other content sites on the Internet.

The study also revealed that surfers spend two hours more during the month on gaming sites than other site categories, including porn, news, and sports.

Nielsen//NetRatings tracked the activities of more than 46 million users in the U.S. that availed themselves to the online gaming industry, among which middle-aged females outnumbered teenage boys, the research firm reports.

"Ranging from sites that offer original games to content sites that offer the latest information on popular console and PC games, the gaming industry's presence online is indisputable," said Kaizad Gotla, an Internet analyst for Nielsen//NetRatings.

Sites like Slingo, a popular site that offers users anything from bingo, poker, puzzles and trivia to cash prize games and casino, was determined by Nielsen//NetRatings to be the stickiest of all gaming sites on the web, averaging four-hour visits from surfers.

Close runner-up Electronic Arts managed to captivate surfers for an average of two and a half hours, and MSN Games, AOL Games, and Jigzone.com all averaged two-hour visits, or just under.

According to Business Week, video games are a bigger business than movies, measured by revenues, and online gaming is contributing significantly to overall industry growth.

In a report from tech industry data providers IDC, PC-based online games accounted for $450 million in revenues in 2003, an amount that is expected to more than triple by 2007 to $1.5 billion.

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

AEBN Reveals Eva Maxim as Top Trans Star for Q2 of 2025

AEBN has published its top trans stars list for the second quarter of 2025, with Eva Maxim landing atop the leaderboard.

France Reinstates Age Verification Rule for EU Sites

France’s highest court, the Council of State, on Tuesday reinstated age verification rules for EU-based sites under the country’s Security and Regulation of the Digital Space (SREN) law, ruling in favor of the French government and against Hammy Media.

Whisper Fans Joins Pineapple Support as Supporter-Level Sponsor

Whisper Fans has joined the ranks of over 70 adult businesses and organizations committing funds and resources to Pineapple Support.

Utherverse Launches 'Red Light Center' Virtual World

Virtual reality and metaverse technology company Utherverse has launched its new virtual world, RedLightCenter.io.

European Commission Approves AV Guidelines, Unveils Prototype App

The European Commission on Monday released its final, approved guidelines for protecting minors online under the EU’s Digital Services Act (DSA) and made public a “white label” age verification app intended to help sites and platforms comply with age verification rules under the DSA.

New Membership Site 'Sluts Corner' Launches

R18 Entertainment has launched a new membership site, SlutsCorner.com.

Roxie Rae Relaunches Site Through XSiteAbility

Roxie Rae has relaunched her site through XSiteAbility.

Federal Appeals Court Vacates FTC 'Click to Cancel' Rule Pending Review

The U.S. Court of Appeals for the 8th Circuit on Tuesday vacated the Federal Trade Commission’s “click-to-cancel” rule aimed at making it easier for consumers to cancel online subscriptions, pending further review.

Show More