NEW DELHI — IMbesharam is celebrating its 13th anniversary, having spent more than a decade normalizing pleasure and democratizing access to sexual wellness in India.
When IMbesharam launched 13 years ago, buying a sexual wellness product in India often meant navigating stigma, limited access, and an industry that largely operated behind closed doors.
IMbesharam set out to change that, not simply by selling products, but by making sexual wellness more accessible, more understandable, and easier to talk about in India.
Today, the landscape looks quite different, as sexual wellness has become a larger part of mainstream e-commerce, pop culture, and social media, where IMbesharam has built a community of more than 500,000 followers.
Interestingly, in IMbesharam’s early years, approximately 70% of its customers were men. Today, 52% of its customers are women, reflecting a broader change in who is participating in India’s sexual wellness market.
That evolution is visible inside the company as well. It took IMbesharam nearly two years to hire its first female employee. Today, women make up about 54% of the company's workforce.
“Thirteen years ago, we started with a simple belief: pleasure is normal, and access to sexual wellness shouldn’t be determined by shame, stigma or where you live,” said Raj Armani, co-founder of IMbesharam. “Our goal was to normalize pleasure and, in many ways, democratize sex — to give people access to products, information and conversations that allowed them to make their own choices about intimacy.
“What has been remarkable is watching the consumer change with us,” Armani added. “When we started, almost everything about this category had to be discreet. Today we’re talking about sexual wellness on major podcasts, at mainstream events, on quick-commerce platforms and through entertainment. There is still a long way to go, but the conversation has undeniably moved forward.”
The anniversary follows one of the strongest years in IMbesharam's history, as not only did the company record 20% sales growth compared to last year, but it was named Online Retailer of the Year at the XMA Awards.
Additionally, IMbesharam collaborated with Zepto at Prom Night 2026 and attended API Expo in Shanghai, while Armani appeared on multiple podcasts to tout the company's products and its commitment to sexual wellness and education.
IMbesharam has even expanded into short-form storytelling with several microdrama series.
“We’ve learned that normalizing pleasure isn’t always about having a serious conversation about sex,” said Armani. “Sometimes it’s a funny reel, a story about a couple, a podcast conversation, or simply seeing a product in a completely normal social environment. When the subject stops feeling unusual, that itself is progress.
“What makes this anniversary meaningful isn’t just the number of years,” Armani added. “It’s the incredible people behind IMbesharam — our employees, partners, customers and supporters who believed in our vision long before conversations about sexual wellness became mainstream. Every shipment, customer interaction, campaign, and milestone has been a collective effort.”
Looking forward, the company plans to continue investing in education, customer experience, new products, and technology while finding new ways to bring sexual wellness into everyday Indian culture.
For more information, visit IMbesharam; follow the company on X.com.
