HONG KONG — Asia Adult Expo (AAE) Hong Kong wrapped its latest edition on Aug. 27 at the Hong Kong Convention and Exhibition Centre.
Held over three days under the theme "Turn On," the event brought together more than 330 exhibitors from around the world. Beyond product showcases and business matchmaking, AAE expanded its focus to include sexual wellness, intimate relationships, technology and lifestyle, reflecting the evolving needs and opportunities across Asia-Pacific’s adult wellness and pleasure industry.
In addition to product showcases and business meetings, this year's AAE brought professional insights, wellness discussions and artistic experiences into the exhibition environment through two newly launched signature stages — Come Closer and Come Play.
Exploring different dimensions of wellness, Come Closer focused on intimate relationships, sexual wellness, self-care and intimate aesthetics, while Come Play focused on bold self-expression and visual experiences, exploring the body, identity and intimate culture through live performance.
This year's Hong Kong edition ultimately recorded its strongest performance to date in both on-site business interest and international buyer participation, with close to 15,000 professional buyer visits.
Following the Hong Kong edition, AAE Guangzhou will take place Sept. 4-6 at the China Import and Export Fair Complex in Guangzhou. Building on its established B2B trade platform, the Guangzhou edition will also expand into B2C market opportunities, creating a closer connection between the industry and consumers.
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