NASHVILLE, Tenn. — Wicked Sensual Care leaders Cassie Pendleton and Jessica Drake, known collectively as "Cassica," were named Brand Leader of the Year at the inaugural STIMULATE+ Awards on Aug. 3 in Nashville.
Under Cassica’s leadership, Wicked Sensual Care has continued to grow beyond its roots in premium lubricants, expanding its focus on intimate wellness, education, and products designed to support consumers throughout different stages of life.
The STIMULATE+ honor recognizes Pendleton and Drake's work advancing the brand through product innovation, sexual wellness education, industry advocacy, and a continued commitment to serving consumers and retail partners. Their work has also helped position Wicked Sensual Care as a brand willing to engage directly with conversations around pleasure, aging, menopause, LGBTQ+ communities, sexual health, and access to accurate, inclusive education.
"Receiving this award together feels especially meaningful because we are a small but mighty team, and everything we do at Wicked Sensual Care is built on collaboration," said Pendleton. "JD and I challenge each other, support each other, and bring different strengths to the table, but we’re always working toward the same goal of elevating the intimacy category and helping people feel more informed, comfortable, and empowered in their intimate lives."
Added Drake, "Leadership in this industry is much more than just building a successful brand. It’s about listening, evolving, and using the platform you have to make the industry better for consumers, retailers, and the people working within it. We’re incredibly grateful to STIMULATE for recognizing that work and for seeing the teamwork and synergy between us."
"Steve Orenstein has given us constant encouragement to grow and evolve, and we also love and appreciate Nicole Talley for her tireless road warrior skills combined with her talent for representing the brand," she continued. "We also give thanks to the entire team behind the scenes, from our warehouse to accounting, office management, and everyone in between. Everyone is important. Everyone is necessary to the brand."
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