Playboy Ventures Into Video Games

HOLLYWOOD – In its first entry into the video game market, Playboy Enterprises is teaming with two software companies to publish “Playboy: The Mansion,” which will be available in the Xbox and PlayStation 2 formats.

Co-publishers Groove Games of Scottsdale, Ariz., and Arush Entertainment of Toronto told XBiz that the game will be available in time for the Christmas season.

The companies said players will be able to step into the virtual slippers of Playboy founder Hugh Hefner, building Playboy Magazine and the Playboy Mansion into dynamic cultural icons.

The 3-D game’s environment includes the estate areas such as the Game House and the Playboy Grotto where gamers will be able to step into the role of the Playboy mogul, hosting lavish parties designed to be the envy of Hollywood.

Chicago-based Playboy Enterprises, which licensed the products to Groove Games and Arush, publishes editions of Playboy magazine around the world, owns Playboy.com and operates the Playboy and Spice television networks, and licenses brands worldwide.

The companies said that Playboy readers spent over $300 million on video games over the last year with more than 3.1 million readers owning a video game system.

A beta version of “Playboy: The Mansion” will be on display at the Electronic Entertainment Expo in Los Angeles next month.

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

PASS to Host Online 'Office Hours' Town Hall on Mgen Testing

PASS will host a monthly Office Hours virtual town hall meeting for all adult industry members, focusing on concerns over rectal Mgen testing.

Texas Court Orders Adult Site Domain Locked for AV Violations

A district court in Texas has issued a writ requiring domain registry Verisign to “lock” an adult website’s domain over noncompliance with the state’s age verification law.

Alina Lopez Leads Latest From Bellesa Plus

Alina Lopez stars with Danny Mountain in a release from Bellesa Plus, titled “In The Coach.”

Hazel Moore, Melanie Marie & Della Cate Star in Latest From Blacked

Hazel Moore, Melanie Marie, and Della Cate star in the latest scene from Vixen Media Group studio imprint Blacked.

Adult Web Hosting Service 'QloudHost' Launches

QloudHost, a new web hosting service for adult websites, has launched.

Anissa Kate Fronts Latest From Brazzers VR

Anissa Kate stars with Isiah Maxwell in the latest release from Brazzers VR, titled "She Wants You, Daddy!"

Adult Time Drops Latest Installment of Jim Powers' 'MILF Overload'

Adult Time has released the latest installment of director Jim Powers' series "MILF Overload," titled "Carpool Overload."

Lilly Bell Leads Latest From Brazzers

Multi-XMAs winner Lilly Bell stars with Christian Clay and Mick Blue in the latest Brazzers release, "Hoeing up the Bromance."

Penthouse Names Ccinnamon as July's 'Pet of the Month'

Penthouse Magazine has named Ccinnamon as Pet of the Month for July.

Peter Hooke Launches New Paysite

Peter Hooke has launched an official website through PAYSITE.

Show More