LOS ANGELES — Our Erotic Journey (OEJ) has adopted a new omnichannel store locator and retail support initiative designed to connect online customer demand with local adult retail stores developed by Joreail Armstrong.
The feature allows users to search by ZIP code, city, state, or store name to locate local retailers that carry OEJ products.
“This was developed to support more than just the brand,” said Armstrong, who worked with OEJ as an early adopter.
“The broader strategy includes targeted digital ads, traditional and digital billboards, and location-based campaigns near key retail partners and high-traffic shopping areas,” said the rep. “The goal is to create a connected path from brand discovery to local purchase, where a customer sees OEJ marketing, visits the website, and is directed to the nearest participating store.”
Added Armstrong, “Customers today want speed and convenience, but retailers are still where trust, education, and real product discovery happen. We wanted to build something that connects those two worlds. Our industry works best when brands and retailers create demand together. If someone discovers OEJ online, through an ad, or near one of our retail partners, we want the next step to be simple: find a trusted store nearby and go shop. That creates a better experience for the customer, gives retailers more opportunities to earn the sale, and helps brands support the stores that carry them.”
The rep added that OEJ is also developing retailer marketing kits to help stores promote and merchandise the brand more effectively. Planned support materials include shelf talkers, stickers, QR-code brand videos, product training sheets, display photos, social media images, email banner templates, and merchandising guides.
OEJ reps will be on-site to demonstrate the new feature at ANME this weekend, at booth 408-409.
For more information, visit Our Erotic Journey and follow the company on X.com.
