HUNTINGTON BEACH, Calif. — Sportsheets has appointed Emily Silva as its new director of product and merchandising.
According to a rep, Silva has been with Sportsheets for 18 years, working in sales, private label development, product development, customer education, retailer training, and trade shows. As director of product and merchandising, she will oversee Sportsheets’ long-term product strategy, branded collections, private label programs, merchandising initiatives, and product lifecycle management.
“The strongest organizations are built when product and sales work as true partners, and Emily has always understood that,” said Sportsheets Executive VP of Sales Kelly Sofferman. “She has an exceptional ability to turn customer feedback into meaningful product strategy, helping us stay connected to the market while continuing to lead it. I couldn’t be more excited to work alongside her in this expanded role as we continue strengthening our brands and creating even greater value for our customers.”
Added General Manager Donavon Dartez, “Emily’s knowledge of this industry is unmatched, and her passion for creating products that resonate with both customers and retailers has helped shape who we are today. She has earned the trust of our team, our partners, and our customers through nearly two decades of dedication and leadership. I’m proud to have her leading our product and merchandising organization as we continue building the future of Sportsheets.”
For more information, visit Sportsheets.com.
