LOS ANGELES — Fleshy has announced it is rebranding as a new wellness brand named Erojoy.
"Fleshy built its reputation in a crowded market by breaking stigmas and pushing sextech boundaries," said a rep. "However, the conversation around sex has evolved beyond simply breaking taboos. The sexual wellness industry has grown up, and modern shoppers no longer seek gimmicks or shock value. Instead, they prioritize discretion, aesthetics, and emotional connection.
"The Fleshy name felt tied to an older, novelty-driven era, whereas Erojoy embodies a more refined approach to pleasure, shifting the narrative toward holistic wellness while focusing on how intimacy feels, looks, and fits into everyday life," the rep added.
Erojoy CEO Cameron Garvie enthused about the rebrand.
"Challenging the status quo in male sex toys with Fleshy was only the first step," he said. "Erojoy is about what comes next. We are creating a brand people actually want to live with and products that deliver an empowering experience."
For more information, visit Erojoy; follow the company on X.com.
