LOS ANGELES — PinkCherry has launched its Scream Your Own Name promotional campaign.
According to a rep, Scream Your Own Name is a multi-million dollar initiative that features more than 20 billboards, including in New York, Chicago, and Philadelphia; a national podcast campaign with iHeartRadio, including premium placements and ad integrations with Chelsea Handler; and a digital ad campaign.
“This is about showing up where attention already lives,” said PinkCherry CEO Daniel Freedman. “We’ve built a strong digital business, but this investment allows us to extend beyond it, bringing the brand into the real world and making the conversation around pleasure more visible, more open, and more normalized.
“This isn’t just a campaign, it’s a signal of where the category is heading,” Freedman added. “Consumers are more confident, more informed, and less willing to settle. We’re investing behind that shift at scale.”
For more information, visit PinkCherry.
