LOS ANGELES — Playboy has launched a global model search for the face of the company's exclusive collaboration with lingerie brand Honey Birdette.
The winner of the competition will front a global advertising campaign, appear in Playboy's print magazine, and receive a $100,000 cash prize.
"At the center of the competition is strategic audience engagement, building on Playboy’s legacy for previous reader-driven contests like Playmate of the Year," said a rep. "Fans support contestants through engagement and votes, turning audience participation into a core driver of visibility, brand alignment, and revenue through paid voting."
Added Playboy CEO Ben Cohn, "This is more than a model search — it’s a platform for the next generation of creators. We’re building a system where talent, content, and commerce intersect, giving rising models and creators not just visibility, but real opportunity within the Playboy umbrella."
Contest registration runs through June 8; for more information and to register, click here.
