LOS ANGELES — Leana Lovings will host a roundtable discussion titled "Brand Persistence and Authenticity" at XBIZ 2026 on Wednesday, Jan. 14, at 2 p.m. in the Conservatory Room of the Kimpton Everly Hotel.
The discussion will explore how creators can define and maintain their personal brand, story, and identity, and adhere to it throughout their career.
“I’m always eager to find space where I can provide insight for newer performers on how to grow,” Lovings said. “It’s easy to know what you want to do, but how do you achieve those goals and simultaneously represent your image with consistency? I’ve always felt it’s good to know that you have a direction and a grounded sense of self, and it helps companies know how to work with you. If I can offer a hand where I was helped coming into this industry, then that’s what matters.”
For more information about XBIZ 2026, click here.
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