WASSERBILLIG, Luxembourg — Pjur has launched its multi-phase, integrated marketing campaign for 2026.
According to a rep, the goal of the campaign is to position Pjur as a "love brand."
“The focus is on trust, quality, closeness, and a positive understanding of intimacy," the rep said. "Through educational content, inspiring storytelling, and emotional brand experiences, Pjur provides guidance for consumers while simultaneously increasing its appeal at the point of sale.
"Each quarter is guided by an overarching theme that connects seasonal needs, cultural developments, and targeted product relevance."
The first quarter of 2026 will focus on the theme of "Women First," with an emphasis on "empowerment, self-care, and the joy of one’s own sexuality."
Added Pjur Brand Director Jennifer Parry, “We want consumers to connect with Pjur on a deeper level. That means creating experiences that feel personal and emotionally authentic — from the look and feel of our content to the sensory quality of our products.”
For more information, visit pjur.us.
