NEW DELHI — Besharam and its co-founder and COO Raj Armani are featured in an interview for the prominent Indian newspaper Financial Express.
According to a rep, the newspaper’s cover story, “2025 Was a Year of Sexual Awakening for Indians,” spotlights Armani’s insights on how shifting consumer attitudes, digital access, and cultural change are reshaping India’s sexual wellness landscape.
“What we are witnessing is not rebellion, but awareness,” Armani said. “Consumers today are asking better questions about their bodies, relationships, mental health, and intimacy. Sexual wellness has become part of overall wellness.
“Trust matters more than price in this category,” he added. “People don’t just buy products; they buy reassurance, anonymity, and credible information.”
To read the article, click here.
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