Jayy Alexis' Dire Desires Launches Desires Brand Streetwear

Jayy Alexis' Dire Desires Launches Desires Brand Streetwear

ATLANTA — Jayy Alexis' Dire Desires is introducing its own streetwear brand, Desires.

"People know Dire Desires for the experience behind it," said Alexis, CEO of Dire Desires. "Our clothing follows the same thinking."

Each piece of clothing is made from American-grown SUPIMA cotton and produced without toxic dyes or formaldehyde. Available styles include a black or natural Signature Tee, a natural-toned Tongue Tee, black Extra-Long Cotton Thigh-High Socks, and a black D Logo Hoodie.

"Desires Brand focuses on premium essentials, bold visual statements, and forward-thinking design," said a rep. "Rooted in the belief that authenticity is always in style, Desires Brand serves as an equally bold and subtle nod to the parts of ourselves we’re often taught to soften or apologize for."

The full Desires Brand catalog is now available at DesiresBrand.com.

Follow Dire Desires on X.com.

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