ATLANTA — Tech company Brady Mills Agency has launched a pilot program for its forthcoming subscription-based merchant age verification solution, AgeWallet.
The service is designed for plug-and-play integration, "to address an immediate crisis for online merchants in the high-risk adult space," said a rep.
AgeWallet allows merchants to immediately implement age verification through a third-party service. Users can then purchase a one-year AgeWallet subscription, verifying their age only once. After verification, they receive a password or key that grants access to all sites in the AgeWallet network for the duration of the subscription.
“The age verification crisis didn’t just expose a regulatory gap; it revealed a need for a scalable, privacy-first solution,” said Brady Mills Agency founder and CEO Brady Mills. “We recognized the urgency and immediately committed our team to building something that would empower both users and publishers.”
The official launch of AgeWallet is slated for November; for merchants wishing to sign up for the pilot program, visit AgeWallet.com.