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Howl Worldwide Wins Euro XMA Award

LONDON — Howl Worldwide won Best Sex Lubricant at the 2025 Euro XMA Awards.

“We are deeply honored to receive the Best Sex Lubricant award at the Euro XMAs," said Samuel Douek, founder and CEO of Howl. "This recognition reflects not only the quality of our product, but also the values we put at the center of Howl — safety, fun, inclusion, and pleasure. We share this award with our community, our team, and everyone who champions being open, curious, and joyful in intimacy.”

For a complete list of Euro XMA Award winners, click here.

For more information about Howl Worldwide, click here.

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