LONDON — In celebration of its 30th anniversary, pjur has teamed up with distribution partner ABS and Soho retailer Prowler on a high-impact window display campaign in the heart of London.
The window display features pjur's Back Door product line, and the campaign is complemented by placements in Prowler and Simply Pleasure magazines. In-store customers can also participate in pjur’s 30th anniversary raffle.
“We are looking forward to the coming months and to the success of this campaign,” said Alexander Giebel, CEO and founder of pjur. “Our presence at Prowler increases our visibility with a relevant customer group and underscores the importance of our anniversary motto, Quality Always Wins.”
Prowler has been an established LGBTQIA+ retailer in the heart of Soho, London, since 1997.
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