LOS ANGELES — Besharam and its co-founder and COO Raj Armani are featured in a new episode of the IG series “Shankar Unravelled.”
In the episode, host Shankar Bhalla discusses the challenges the pleasure brand faced and how Armani became “the king of India's $4B industry.”
“This is the story behind the inception of IMbesharam.com in 2013 — a time when conversations around safe sex, pleasure, and adult products were an equivalent of cultural offense in India,” said a rep. “Despite facing societal stigmas, orthodox government departments, and archaic laws, Raj's unwavering belief in the need to bridge the pleasure gap and his persistent efforts led to India’s number one online adult store.
“Raj Armani’s narrative is not just about business success; it's about challenging norms, fostering acceptance, and driving a cultural shift,” the rep added. “His story resonates with entrepreneurs and changemakers who aspire to make a difference against all odds.”
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